Blue Ocean Strategy is a strategy generation toolkit. It is there to help you achieve clear profitable growth in an ocean of me too competitors

1. Home.
Hi I’m Aalok. Nice to meet you!

2. 1. The biggest growth opportunity is in the non-customer.
2.Value Innovation: Blow the value/cost tradeoff to pieces. Pursue high buyer value & low
purchase cost simultaneously.
3. Blue oceans denote all the industries NOT in existence today. The unknown market space
discovered by demand creation.
4. Look at utility, cost & price
5.The strategy canvas: Eliminate: Reduce: Raise: Create

4. Key lesson 1:

5. Case Study 1

6. Key lesson 2:

7. Case Study 2

8. Key lesson 3:

9. Case Study 3:

10. Key takeaways for me:
Eliminate
Raise
Include powerful whitening
Treatment Factors unimportant to
Include cosmetic shaping.
consumers - bite / extractions.
Overall WOW result effect.
Complexity of treatment - two
Time to get result.
choices - 4 front teeth or whole smile. Engagement & excitement of
customer to create powerful
promoters.
Reduce
Time taken for result.
Operational costs needed.
Clinician expenses through
systemisation.
Clinical discussion time needed
through compelling communication
materials.
Create
Community of transformation.
Gym / Wedding etc.
Continuity income with membership.
Virtual assessments.
Results guarantees.
1. New ocean: New Smile vs orthodontic / cosmetic Procedure purchase.
Affordable smile transformation for the masses vs orthodontic treatment alone.
2. Position against rigid features that the competition can’t change (by mixing treatment boundaries).
3. Increase ease of use & interaction. Multimedia interaction
simplifying and scaling the consultation, self diagnostic process.

11. Questions
please?