The document discusses how to achieve viral growth for a product or service. It explains that viral growth is measured by multiplying the invitation rate by the acceptance rate. The invitation rate is the number of new invites generated by existing users, while the acceptance rate is the percentage of invites that result in actual sign-ups. It stresses that to be truly viral, a product needs a high invitation rate and a sizable acceptance rate in order to exponentially grow over time through word-of-mouth sharing. It provides tips on compelling users to share by appealing to their emotions and self-interest, and making the sharing process easy.

1. HOW TO
VIRAL

2. VIRAL GROWTH IS MEASURED AS:
I N V I TAT I O N R AT E * A C C E P TA N C E R AT E

3. I N V I TAT I O N R AT E I S :
T H E N U M B E R O F N E W I N V I T E S G E N E R AT E D B Y
EXISTING USERS
!
S O , I F Y O U R 1 , 0 0 0 U S E R S G E N E R AT E 2 , 0 0 0 N E W
I N V I T E S , T H E N Y O U Y O U R I N V I TAT I O N R AT E I S 2 . 0 .
!
I F, O N T H E O T H E R H A N D E A C H 1 0 0 0 U S E R S
G E N E R AT E O N LY 5 0 0 N E W U S E R S , T H E I N V I TAT I O N
R AT E I S O N LY 0 . 5

4. A S Y O U M AY H A V E G U E S S E D , T H E
A C C E P TA N C E R AT E I S T H E N U M B E R O F
A C T U A L S A L E S / S I G N U P S / E T C . G E N E R AT E D
BY THE AFOREMENTIONED INVITES.
!
S O L E T ’ S S AY T H O S E 2 0 0 0 I N V I T E S R E S U LT
I N 5 0 0 N E W S I G N U P S . T H AT M A K E S T H E
A C C E P TA N C E R AT E A R O U N D 0 . 2 5 .
!
A N D T H O S E 5 0 0 I N V I T E S R E S U LT E D I N 4 0 0
N E W S I G N U P S . T H AT M A K E S T H E
A C C E P TA N C E R AT E A R O U N D 0 . 8 0 .
!

5. I N V I TAT I O N
R AT E
A C C E P TA N C E V I R A L G R O W T H
R AT E
R AT E
SCENARIO
1
2.0
0.25
0.5
SCENARIO
2
0.5
0.8
0.4
IDEAL
2.0
0.5
1.0

6. VIRAL GROWTH IN ACTION
VIRAL COEFFICIENT OF 1 VS. 0.5 - 12 MNTHS
300000
225000
150000
75000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

7. TO MAKE A PRODUCT OR SERVICE
V I R A L , Y O U R E X I S T I N G U S E R S H AV E T O
G E N E R AT E A L O T O F N E W P O T E N T I A L
U S E R S , A N D A H I G H P E R C E N TA G E O F
THOSE POTENTIAL USERS NEED TO
CONVERT TO ACTUAL USERS

8. HOW TO
G E N E R AT E U S E R S

9. EXISTING USERS
SHOULD BE COMPELLED
TO SHARE THEIR
EXPERIENCE

10. THE MORE I SHARE, THE
BETTER MY EXPERIENCE

11. SHARING IS AN
EMOTIONAL ACTION

12. SHARING IS A SELFISH
ACTION

13. SHARING IS A
COMPULSIVE ACTION

14. P L AY W I T H M Y E M O T I O N S
!
HTTP://YOUTU.BE/Y4MNPZG5SQC

15. MAKE ME LAUGH
!
HTTP://YOUTU.BE/ZUG9QYTJMSI

16. USE THE WORD F**K
!
HTTP://YOUTU.BE/PC0MXOXBWIU

17. FIND YOUR AUDIENCE
!
NEIL DEGRASSE TYSON AMA

18. M A K E I T E X C E E D I N G LY
EASY TO SHARE

19. PRE-LOAD TWEETS
WITH LINK BAIT (JUST
K I D D I N G , M O S T LY )

21. MAKE ME FEEL BETTER
ABOUT MYSELF WHEN I
SHARE

22. “ I ’ M A N E A R LY
ADOPTER”
!
MYSTERY LINK
!

23. “ I ’ M PA R T O F A N
EXCLUSIVE CLUB”
!
MYSTERY LINK
!

24. “I’M HIP”
!
MYSTERY LINK
!

25. SOME TIPS:
!

26. VIRAL GROWTH MUST
BE PLANNED FOR
!

27. GIVE FOLKS A
COMPELLING,
IMPULSIVE, EMOTIONAL
REASON TO SHARE
!

28. EXAMPLES:
!
-
SARAH MCLACHLIN…
KONY
PERSONALITY TESTS
W H AT X A R E Y O U ? Q U I Z Z E S

29. P I C K O N E S T R AT E G Y,
A N D D O T H AT
E X C E E D I N G LY W E L L
!

30. EXAMPLES:
!
- LINKEDIN WITH EMAIL
- D O L L A R S H AV E C L U B W I T H
YOUTUBE
- WUFOO WITH HANDWRITTEN
CARDS
- P I N T E R E S T W I T H FA C E B O O K

31. STUDY THE SUCCESSES.
THEY WEREN’T
A C C I D E N T S ( U S U A L LY ) .
!

32. - HOW EASY IS IT FOR PEOPLE
TO SHARE WITH OTHERS?
- DO YOU GIVE THEM A
COMPELLING REASON?
- DO YOU ASK THEM TO
SHARE?

33. THANKS.
!
H T T P : / / W W W. S L I D E S H A R E . N E T /
CLIFTONMCKINNEY/VIRALGROWTH-101-27816676

34. LAST THING…
!
HOW MANY OF YOU
CHECKED OUT
PEOPLEMAPS.COM?