Bad SEO doesn’t help. It hurts your website and it hurts your potential. You’re not the first to be duped by a fly-by-night SEO company who is happy to take your money but doesn’t bother to produce results that are worthwhile.

1. Are You A Victim Of Bad SEO?
©2009, Oracle Digital

2. Bad SEO doesn’t help. It hurts your website and it hurts your potential. Have you been a victim
of bad SEO?
Have you paid money for someone to help you dominate the search engines but really, it hasn’t
helped? You’re not the first to be duped by a fly-by-night SEO company who is happy to take
your money but doesn’t bother to produce results that are worthwhile. Here are some signs
you’ve had bad SEO:
Signs of Bad SEO
Your traffic is flat or non-existent. Search engine optimisation is supposed to bring you
new traffic and it should climb steadily. If it hasn’t, it hasn’t been done properly.
Your bounce rate is pretty high. This is a sign that people landing on your site aren’t
finding what they’re expecting so they don’t stay and this can hurt your rankings as well
as leave you frustrated.
Your traffic does nothing. Sure, you get traffic in but almost no one converts. The SEO
you’ve had done hasn’t amounted to achieve desired results because the traffic is not
targeted enough.
Your web traffic reports are puzzling. Many of your incoming links are not relevant to
your website. Have you been the victim of bad backlinking? Not all SEO companies
backlink properly. Not all links are created equally!
Your web copy reads poorly. It’s keyword optimised but not very impressive.
Your hindsight feels like 20/20 now. You think back to the promises made and the sales
pitch and feel like you’ve been taken for a ride.
You aren’t experiencing that boost in sales you thought your SEO investment would
bring you.
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3. You’re not the first website owner to fall victim to a bad SEO company. You won’t be the last.
But don’t be afraid to try again. The right approach and the right advice could help you shift
things quickly.
Good SEO companies don’t make unrealistic promises. They do things strategically so that every
optimisation activity will benefit your website. You don’t need your site submitted to 1,000 sites
for $5.00. You do need your off page optimisation strategy to be done strategically so that
search engines and people connect your website with your industry.
Some SEO companies are ineffective and others do things that could hurt your site. A new SEO
company may have to do some damage control to attempt to undo some of the damage that
has been done. But then, they should be able to help you swiftly move forward. The difference
between good and bad SEO will be like night and day!
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