Melbourne SEO Company, Oracle Digital, markets its latest SEO packages to help local retailers take advantage of the various business opportunities offered over the internet.

1. Effective Online Marketing
Techniques Greatly Help Local
Retailers Achieve Online Success
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2. Melbourne SEO Company, Oracle Digital, markets its latest
SEO packages to help local retailers take advantage of the
various business opportunities offered over the internet.
Oracle Digital, a leading local SEO firm in Melbourne, has unveiled its latest SEO
packages that have been specifically designed to help local businesses earn more profit
by using reliable online marketing tools, thereby making business management and
product campaigns a lot easier. More and more retail companies have joined the online
marketing bandwagon – a necessity for each business who enter the online arena to reap
valuable benefits.
Paul Greenberg, in one of his interviews with the Sydney Morning Herald, shared that his
company, DealsDirect, which is one of the leading online department stores in Australia,
did not achieve success instantaneously.
According to Greenberg, the initial problem that his online business had to go through was
when he had to deal with suppliers who were hesitant to engage in E-commerce
transactions. However, he was eventually able to overcome the adversity. Today,
DealsDirect is among the most successful companies in the country.
Speaking about his experience, Greenberg explained that the problem with most local
retailers today is that they tend to give up too easily. The DealsDirect founder also said
that if one wants to be successful, you must take the time to develop the right product,
launched it online and if any mistakes were committed in the process – then you must
learn from it.
He further noted that one of the main strategies that resulted to DealsDirect’s success can
be attributed to the fact that his company had done extensive research. They focused on
the consumers who are more likely to support their products online. They then gave out
promos, discounts and other special offers to entice them to make a purchase. Judging at
how successful the company is today – it has indeed proven that the strategy efficiently
works.
And because of success stories similar to those shared by Greenberg, numerous retail
shops are now using the internet as a platform to market and advertise their respective
businesses. In the figures presented by the Interactive Advertising Bureau, online
advertising spending has already reached $2.66 billion and it is expected that this will
increase up to $4.3 billion by the year 2015.
To exemplify further the benefits of internet marketing - Hallenstein Glasson, one of the
top retailers in the country, has reported that its net profits has considerably increased to
$108.6 million – with much help coming from its online store. And it is because of this that
the company has diverted its plans of opening more retail chains for its digital stores.
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3. This concerted effort from retail companies to move into the virtual world did not come as
a big surprise to Clint Maher, Oracle Digital’s head of operations. According to him, the
need to move the business online is an indispensable step in order to ensure your
success.
Maher says, “To dismiss that your business does not need to move and excel online, is
taking a huge risk on your financial future.”
Indeed, maximising the potential of online marketing tools that are offered over the
internet is a primordial step that every business must take. However, in order to maximise
all the opportunities that are being offered online– one must take a good look at the
company who will be handling your online campaign. Otherwise, it will only lead to more
problems in the process.
Oracle Digital is the leading Digital Marketing Company in Australia. They specialise in
SEO Melbourne, powerful on-page and off-page SEO, social media management and
other helpful internet tools. If you have any inquiries or need help, do not hesitate to
contact them at 1300 899 851 or through their website at http://www.oracledigital.com.au.
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