Do you know what your website’s Alexa rank is? What does it mean? How important is your Alexa rank? Read on for some info to help demystify the Alexa rank and figure out whether it’s something you should pay much attention to.

1. Is Your Alexa Rank
Really That Important
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2. Do you know what your website’s Alexa rank is? What does it mean? How important is your
Alexa rank? Read on for some info to help demystify the Alexa rank and figure out whether it’s
something you should pay much attention to.
Alexa encompasses several tools and resources that you can use. Perhaps the best known
resource is the free downloadable toolbar.
The Alexa Toolbar
Alexa, a subsidiary of Amazon, offers a free downloadable toolbar and website that can collect
information related to browsing behaviour as well as make recommendations to you. As you
surf, your surfing / browsing information contributes to the rankings of other sites.
Because the vast majority of the data is collected from the Alexa toolbar dictates a lot of the
results the site reports on, it’s worth keeping in mind that there is a limited number of Alexa
toolbar users and as such, it’s not the be all and end all of business intelligence for the web.
Using it for planning, research, trend analysis, keyword research, competitive analysis, and
other uses can be smart. Yes, it can provide an indication of where your site is at but there are
more factors to consider above and beyond Alexa, such as: SEO, traffic reports, and rankings
from other tools as well. Alexa information can also be outdated. If your business is new or you
make major changes to your marketing strategy, it could take quite some time for those
changes to be accurately represented on the site.
Alexa Resources
If you look at Alexa, you can access site tools, learn about hot topics, get an audit of your
website, compare websites against one another, find out about sites linking in to your site,
create custom toolbars, edit your listings, do useful keyword research to enhance your SEO
strategy, and more. Yes, it’s a great resource but shouldn’t be the only resource in your SEO
and marketing arsenal.
Traffic will arrive at your website from multiple places. And how your traffic reacts is important.
A multifaceted SEO approach is the best way to get the right type of traffic to your site and the
Alexa ranking, Google page rank, and other measurements will all grow as a result.
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