1. Poise Your WordPress Web Pages for
Maximum SEO Value
©2011, Oracle Digital

2. Are SEO and WordPress a Match Made in Heaven?
WordPress is a popular site platform. Not only is it easy to use but search engines seem to love
it, too. Many small businesses see a dramatic difference in their traffic levels when they create
a well-optimised WordPress site. You can find free templates, premium templates, and it’s
highly customisable.
When you create a WordPress site, there are some great search engine optimisation elements
already built in (as well as some very useful plug-ins available) that you should take advantage
of. And it’s highly important that you remember, search engines don’t simply send traffic to
websites…they send traffic to web pages. It’s not just quality over quantity. It’s also about
making your pages as visible and as value-oriented as possible.
Every page you create for your site is akin to a beacon for potential customers. The more you
optimise each page, the more potential it creates for visitors and search engines alike. The
more visible to search engines you are, the more potential there will be for free organic traffic
— a high converting and low cost type of website traffic.
Permalink Structure
If you develop a new WordPress site and leave it as is your pages will have links that will look
something like this: www.wordpressblog.com/post123. A better way to set up your permalinks
is for SEO purposes like this: www.wordpressblog.com/relevantcategoryname/keyword-rich-
page-title. By creating this customised permalink structure and by telling search engines that
your page is highly relevant to your niche, you increase the SEO power of that page. The more
obvious your topic, the more likely the search engines will understand what sort of traffic to
send you.
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3. Categories and Tags
Beyond simply creating pages and publishing them, there are many ways to optimise them for
visual appeal and SEO weight. Search engines measure web pages against a very long list of
potential attributes and your pages will receive a higher score when you take the time to
leverage many of the SEO tools WordPress has.
When you create pages, you can split them into categories. Not only will this help search
engines find out what your page is about but it’ll help searchers as well. (Learn more
about information silos and SEO)It’s not just about the search engines…you need to organise
your site so that it’s easy for people to navigate and find what they need. Your visitors probably
won’t stay on the pages for long if it’s not quickly evident how they can find the info they need.
If people can search based on categories and tags on the site the existence of those phrases in
relation to the page will increase the SEO weight of the page as well as help you keep people
on your site longer. Be sure to take advantage of the tags field as well. A few words that are
relevant to the post and to your niche will help illustrate, in detail, what that page is about.
Photos
If every page has photos, this is yet another way to capture the attention of search
engines andpeople. Every picture aids in telling a story. But it also offers a way to increase the
relevance of a page to a specific set of keyword phrases. Optimising images is another way to
poise your page for maximum SEO value.
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4. Keywords
Integrating the right words into the pages strategically can add to the perceived relevance by
search engines. If you are a pet store in Ellenbrook, a wedding photographer or day spa in
Perth, an SEO and web design company servicing Western Australia, or want to gain traffic
from all over the world, keyword research, Long tail SEO, and strategic keyword integration are
an important part of your web page design strategy.
WordPress offers infinite possibilities for a robust site that is friendly to you, as the company
owner, to search engines, for the purposes of attracting organic traffic, and for the purposes of
marketing your audience — the people you want to develop relationships with. There are many
elements of a successful website both from a marketing and from an SEO perspective. If you
need help creating or optimising your website, Oracle Digital has the knowhow and the proven
track record to make it happen.
©2011, Oracle Digital Page | 3