Perth SEO Company Oracle Digital launches new strategic online campaign tools for a more feasible local online business.

1. Survey Shows Online Shopping
Behaviour of Online Shoppers in
Australia
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2. Perth SEO Company Oracle Digital launches new strategic
online campaign tools for a more feasible local online business.
Oracle Digital, the leading Internet Marketing Company in Western Australia, has
announced the launching of its most effective SEO strategies and web marketing
techniques that will help local businesses foster a reputable image that would, in effect,
lead them to compete with other retailers both in the local and international scenes. This is
in relation to recent studies showing the increasing importance of online stores for
consumers all over the world.
In a recent survey conducted by MasterCard, consumers are actually buying their goods
from local online retailers, the said survey showing that around 75% of consumers have
been supporting home-grown companies instead of international ones.
As shown in a recent survey about the shopping behaviour of online shoppers, this
outright support for local online companies can be attributed to the latter’s faster delivery
time and the consumer’s choice to make purchases only from brands that they trust and
are familiar with.
Andrew Cart, the Country Manager of MasterCard in Australia, re-affirms this view. He
believes that there is a very big potential waiting for small enterprises that are planning to
go online, despite the threat of international retailers looming over them.
Cart says, “More and more, shoppers are rewarding local stores who invest in and update
their online presence.” He then says, “Presenting an innovative and fun experience is
becoming a vital tactic for those wishing to gain a loyal customer base.”
Analysts have also noted that department stores will need to boost their campaign
procedures and online offerings in order to be able to address the increasing demand of
online shoppers and to win over their competitors. Unfortunately, there are local
companies who have not heeded this call.
Recent studies show that local retailers who did not bother to establish extensive online
visibility and strategies have been getting poor earnings, this despite the NAB index
showing that online business sales grew by 29% in 2011.
Examples of such local retailers who did not embrace online strategies are David Jones
and Myer, which reported a profit plunge or 40% an 17.5% percent, respectively.
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3. In an interview, Paul Zahra, the chief executive of David Jones, admitted that his
department store did not really invest that much in online tools and did not put too much
focus on online shopping. However, because of the company’s recent losses and after
seeing the efficiency of online strategies – Zahra disclosed that his company is planning to
do more investments for online shopping and will offer more products towards the last
quarter of 2012.
In line with this recent finding, Clint Maher, Director of Operations of Oracle Digital,
explains the efficiency of online shopping, "The need to go online is an indispensable
move towards achieving sustainable business growth... It's quite exciting to see the
dramatic uptrend in searches for consumables and gifts this year. If I were a retailer
without an online sales division, then I would be very, very worried."
Indeed, in an environment that has been drastically changed by the Internet – it is high
time that retailers are able to go with the trends and strive to make their services even
better. And this is why Oracle Digital has released its up-to-date social marketing
strategies, along with ethical SEO practices which aim to help local businesses establish
their reputation efficiently and a whole lot easier.
Oracle Digital is the leading name when it comes to reputation management in Western
Australia. The company caters to clients from Adelaide, Brisbane, Melbourne, and
Sydney. If you want to know more about the company and their services, give them a call
at 1300 899 851, or visit their website at http://www.oracledigital.com.au.
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