Yes, you should continue to strive to achieve good search engine rankings from Google. As long as it holds the search engine throne, people who want to succeed with their website should try to appeal to Google. But there are many other ways that you can succeed online, too. Man cannot (or at least should not) live by Google alone.

1. Why Going Beyond Google For SEO Is
Essential
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2. Have you been affected by recent Google algorithm changes? The Google Panda or Google
Farmer update hit a lot of websites hard in 2011. In the past, other updates did similar things.
The bottom line is that Google will continue to hit websites with algorithm updates so it’s
important to remember the following:
Don’t Rely on Google SEO Alone!
Yes, you should continue to strive to achieve good search engine rankings from Google. As long
as it holds the search engine throne, people who want to succeed with their website should try
to appeal to Google. But there are many other ways that you can succeed online, too. Man
cannot (or at least should not) live by Google alone. And, the more diverse your traffic sources,
the better off you’ll be. Not only will you get traffic from other sources, but you’ll also show
Google your relevance to your niche because of your diverse strategy. More diversity = less
changes of an algorithm tweak sending your site to the bottom of the SERPs.
Other Sources of Traffic
Beyond organic SEO from Google being your main objective, consider working on nurturing
efforts to attract other sources of traffic as well:
Social Media:
Social media can be a powerful tool to drive traffic to your site. You can build a community of
followers who repeatedly visit your site and who will bookmark you on social marketing sites so
that other people visit your site and become followers. Social media offers great potential for
relationship-building as well as for helping you continually foster strong relationships. And,
your social media profile can be a great tool that will help convert prospects to buyers.
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3. Demonstrating a commitment to quality and a strong level of knowledge in your target area will
help you show people that you are a leader in your field. Social media can help fuel SEO and
assist you with branding initiatives.
Subscriptions:
Getting someone to your site through SEO, pay per click, social media, or some other method is
good. But getting them to subscribe is a great way to get them returning time and again.
Repeat traffic can become a passive income source and a great source of referrals, too. Work
on building a subscriber list for your blog. People will be notified of new posts via email or feed
reader and you’ll have a direct line of communication to them.
Email Marketing
If you can get people to opt in to a newsletter, you can continually market to them, too. This
means that you don’t have to necessarily lure new traffic in at all times. Your email marketing
efforts can help you market to the same people over and over again. As you develop
relationships with customers, the sales process gets easier.
Word of Mouth
Online branding can help you convert even more traffic. Word of mouth marketing, such as via
testimonials or product reviews, can help you bring traffic to your site where you’ll have an
opportunity to sell your wares.
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4. Banner Advertising
Buying banner ads on busy sites, such as community forums, could be a great way to attract
new traffic. The right site could send you a steady stream of potentially interested traffic and
could provide a great return on your investment.
Guest Posts & Syndicated Content
Guest blog posts help you gain the attention of other websites’ traffic. That traffic could visit
your site and become your customer. A strategic guest posting strategy is necessary as it will
build links from trusted and relevant sites and help you reach a potential visitor who is
somewhat prequalified.
Syndicated content such as useful articles, appealing videos, and press releases can have viral
potential and help you build links and drive traffic to your site.
Other Search Engines
Focusing on SEO for Google might seem logical. But don’t discount the traffic you receive from
some of the other search engines. Analyse that traffic to see what you can do to capitalise on it.
You could increase rankings, boost conversions. And, if a major Google algorithm hits, you
won’t necessarily lose all of your income because you’ve taken the time to nurture other search
engines, too.
Not all of your traffic needs to come from a search engine. Yes, organic SEO is important, but
the more sources of website traffic you have, the better. If you need help with any of the above
strategies, consider talking to us at Oracle Digital. Yes, we know Google SEO but even more
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5. importantly, we know how to diversify your SEO strategy so that you can capitalise on
Google and on other ways of getting targeted traffic, too.
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