rtyui

1. SWOT analysis- MP3 Player

2. STRENGTHS
• MP3 player allows internet streaming of music from Spotify, means customer doesn’t have
spend time downloading loads of music
• Allowing internet streaming give you an edge over Apple
• Spotify is free unless you get premium

3. WEAKNESSES
•Trying to compete with Apple might be a bad decision as customers are loyal and may
be unwilling to switch
•Though Spotify is accessible and free, you have to pay to prevent adverts. Music
selection is also a little limited also

4. OPPORTUNITIES
• Make product affordable to a wider audience than Apple
• Could market product to a niche audience to differentiate yourself
• Could make more music streaming websites available. Spotify may not be the best one as
there are adverts unless you pay for premium

5. THREATS
• Apple are the market leaders in terms of music devices. Customers tend to be loyal and
may not be willing to switch to something new
• There are other products on the market competing with Apple, such as Sony. Product is
cheaper than Apple