2. 1 Year of the QR Code
Smartphone Shipments overtake PC’s – it’s QR Code Time!
Mobile Optimized Websites become a necessity and Early Mover Opportunity!
3. 2 Local Results Take Over
Local Search Engine Results become Predominant no matter the device!!!
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
4. 3 Smartphone/Tablet UX
Best User Experience does not mean Apps as Browser Experiences are Preferred
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
5. 4 Mobile Data Collection
In the moment Data Collection is Facilitated by Mobile as Survey Taking Devices
Less Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!
6. 5 Inverted Pyramid SEO
Your Website
Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing Landing
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Index Page 8 Page 9 Page 10 Page 11 Page 12 Page 13
Page
Optimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index Pages
The Need to Provide Satisfactory User Experiences across Multiple Webite Pages
7. From Social Networks to
6
Communities
Smaller, Targeted Digital Groupings
Greater Targeting with Increased Conversion Rates
8. 7 Above the Fold
2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold”
The Latest Challenge will be to Make the User Experience SEO compliant
9. 8 Linking for Traffic
Linking to Thematically Relevant Content for both SEO and Increased Traffic
Finding those Links that Monetize your Website through Relevant Traffic
10. 9 Need for Social Proof
Social Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity!
Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance
11. 10 KeywordingDemographics
Enhanced PPC as Facebook & YouTube Pay per Click campaigns focus on Audiences
Choosing the correct Demographic Keyword volumes is the next step in Smart PPC
12. For new Digital
Marketing &
Traffic Building
Ideas please
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CLOSEUPAgency.com
info@closeupagency.com