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How to hack a community
from the
bottom up
I’m Sharone.
@shar1z
VP Marketing @ Cloudify, Open Source
Community Hacker
I’m Ofir.
@iamondemand
CEO & Founder IOD Cloud Tech Research
About IOD
IOD (iamondemand) is a boutique content creation and research
organization with deep, hands-on expertise in cloud computing,
DevOps, cybersecurity, Enterprise IT, and mobile.
IOD’s wealth of knowledge is thanks to a marketplace of savvy
subject matter experts, skilled writers, and veteran editors that
work together as agile teams to create [top.content] assets for our
customers. IOD’s blogs, white papers, case studies, research, and
survey reports deliver invaluable market visibility, and position
our customers as influencers in their domains.
About Us
● Open Source Multi-Cloud Orchestration
● Active in DevOps community since 2013
● Active in OpenStack community since 2014
● Community as a belief system
● Bring DevOps to large-scale enterprises & Telcos
The Manifesto
Pillar I
Common Purpose
Pillar II
Open Exchange
Pillar III
Meritocracy
Pillar IV
Participation
Pillar V
Leaderless
Benefits
Make it count.
WIIFM: Short Term
Individual
● Professional development
○ Access to expertise
○ Help with challenges
● Sense of belonging & fun with
like-minded people
● Learning to contribute
meaningfully
● Confidence in your skill set and
knowledge
● Meeting influencers
Organization
● Improve Business Results
○ Arena for problem solving
○ Quick answers to questions
○ More perspectives on common
problems
○ Improved quality of decisions
○ Gaining market visibility & brand
awareness within target
audiences
WIIFM: Long Term
Individual
● Professional development
○ Expanding & enriching skill
set
○ Staying on top of trends and
field of expertise
● Professional networking and
improved employability (and
marketability)
● Solidifying professional identity
● Become an influencer
Organization
● Evolve Organizational Capabilities
○ Improved ability to execute strategic
plans
○ Retention of talent & exposure to new
talent
○ Early advantage of emerging
marketing opportunities &
technological trends
○ Ability to affect market trends
○ Forum for benchmarking vs. industry
○ Long term alliances & partnerships
KPIs
Measuring Success
Debunking Myths
Tech Communities are only for technologists
Myth #1
Business is the antithesis of community
Myth #2
You can’t build a community with limited resources
Myth #3
Find the community at: X
Myth #4
Community is a person in your organization
Myth #5
The whole is greater than the sum
of its parts
And then this
!‫תודה‬
Questions?
Find us on Twitter
@shar1z
@iamondemand

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How to Hack a Community from the Bottom Up

  • 1. How to hack a community from the bottom up
  • 2. I’m Sharone. @shar1z VP Marketing @ Cloudify, Open Source Community Hacker I’m Ofir. @iamondemand CEO & Founder IOD Cloud Tech Research
  • 3. About IOD IOD (iamondemand) is a boutique content creation and research organization with deep, hands-on expertise in cloud computing, DevOps, cybersecurity, Enterprise IT, and mobile. IOD’s wealth of knowledge is thanks to a marketplace of savvy subject matter experts, skilled writers, and veteran editors that work together as agile teams to create [top.content] assets for our customers. IOD’s blogs, white papers, case studies, research, and survey reports deliver invaluable market visibility, and position our customers as influencers in their domains.
  • 4. About Us ● Open Source Multi-Cloud Orchestration ● Active in DevOps community since 2013 ● Active in OpenStack community since 2014 ● Community as a belief system ● Bring DevOps to large-scale enterprises & Telcos
  • 12. WIIFM: Short Term Individual ● Professional development ○ Access to expertise ○ Help with challenges ● Sense of belonging & fun with like-minded people ● Learning to contribute meaningfully ● Confidence in your skill set and knowledge ● Meeting influencers Organization ● Improve Business Results ○ Arena for problem solving ○ Quick answers to questions ○ More perspectives on common problems ○ Improved quality of decisions ○ Gaining market visibility & brand awareness within target audiences
  • 13. WIIFM: Long Term Individual ● Professional development ○ Expanding & enriching skill set ○ Staying on top of trends and field of expertise ● Professional networking and improved employability (and marketability) ● Solidifying professional identity ● Become an influencer Organization ● Evolve Organizational Capabilities ○ Improved ability to execute strategic plans ○ Retention of talent & exposure to new talent ○ Early advantage of emerging marketing opportunities & technological trends ○ Ability to affect market trends ○ Forum for benchmarking vs. industry ○ Long term alliances & partnerships
  • 16. Tech Communities are only for technologists Myth #1
  • 17. Business is the antithesis of community Myth #2
  • 18. You can’t build a community with limited resources Myth #3
  • 19. Find the community at: X Myth #4
  • 20. Community is a person in your organization Myth #5
  • 21. The whole is greater than the sum of its parts
  • 23. !‫תודה‬ Questions? Find us on Twitter @shar1z @iamondemand