1. CST37: Doing Business in the Cloud
February 15, 2012
Bringing Business to the Cloud

2. Bringing Business to the Cloud
Cloudsoft enables enterprises to develop,
deploy and manage business critical
distributed applications in the cloud.
Cloudsoft’s software ensures that these
applications are elastic, self-optimizing,
and can span multiple clouds.
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3. Demo
http://www.cloudsoftcorp.com/products/view-demo/
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4. The Fundamental Challenge for PaaS
• How can developers create business
applications without wasting time on
implementation details?
• How can operations maintain SLAs and
ensure governance and compliance while
optimizing for cost and performance?
• How can the business avoid lock-in and
exploit cloud to its fullest extent?
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5. Application Platform Toolkit (APT)
• monterey [ application mobility ] dramatically
simpli es the design and development of
distributed elastic applications in conjunction
with other middleware components
• brooklyn [ runtime agility ] automates the
deployment and management of applications
in line with your business policies
• jclouds [ cloud portability ] eliminates lock-in
and enables your business to implement a
multi-cloud strategy
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6. Putting It All Together
Cloudsoft enabled Application Platform
Application Code
app fabric
DEVELOPMENT
PaaS
Elastic applications
Business Policies running optimally in a
multi-cloud environment
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7. Use Case 1: Real-Time Risk Analysis
• High-volume exchange needs to manage credit risk in real-time
• Value at risk monitored across markets for each trader
 problems of scale and complexity
Cloudsoft Solution:
• brooklyn dynamically creates appropriate analysis work ows to
identify & focus on emerging problems
• brooklyn automatically scales out/back the application as needed,
determines optimal location(s) for processing and manages location
changes via Monterey
• monterey enables processing to move around while still running
• jclouds is embedded to ensure future-proo ng
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8. Use Case 2: PaaSifying an existing application
• Global investment bank has developed a rapid application development
and real-time data infrastructure for risk
• Deployed across 20 lines of business
• Scale and complexity of deployment now demands the incorporation of
automated management and real-time elasticity
Cloudsoft Solution:
• brooklyn provides intelligent control plane for existing platform
(with little or no modi cation to the platform)
• Policy-based management automatically scales the platform as required,
and in the right location leveraging jclouds
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9. Use Case 3: Cloud Portability
• Leading sports betting platform moving to the cloud as SaaS
 new business model for betting retailers
• Multiple jurisdictions requires multiple providers and strict controls
• Cost model requires automatic management & auto-optimisation
Cloudsoft Solution:
• jclouds enables the platform to run unchanged across providers
• brooklyn enforces jurisdictional constraints
• brooklyn automates the deployment, management and scaling of each
retailer’s platform while it is running
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10. Use Case 4: Global Data Compliance
• Global investment bank implementing reference data platform
• Applications must only consume ref data from approved sources, and ref
data must update applications within SLA
• Only reliable proof is in network records collected globally
 problems of scale, distribution, deriving business context
Cloudsoft Solution:
• monterey hosts analysis logic that creates multi-layered model which
identi es how ref data ows around the bank.
• monterey enables processing to move to the data and minimise WAN
costs
• brooklyn enforces jurisdictional constraints and manages scaling
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11. Using Cloud Without Losing Control™
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12. Thank you
Bringing Business to the Cloud