During 2016, we saw the Penguin and Panda algorithm rule the SEO. Going into 2017, these are the SEO trends that are going to shape the world of SEO.

1. 7 SEO Trends To Watch
Out For In 2017

2. “Change brings opportunity”

3. It is true that the
SEO world is
changing pretty
fast.

4. During the last few
years, Google algorithm
updates have totally
changed the web
marketing field. Many
businesses vanished as
a result of the Panda,
Penguin, and other
algorithm updates.

5. Proactive SEO’s were successful this year too
and can be successful in 2017 again only if
they make smart decisions according to the
upcoming SEO trends in 2017.

6. 7 SEO Trends to Watch in
2017 are
▪Optimize User Intention
▪More Rich Snippets in SERP’s
▪Cross Channel Marketing
▪Accelerated Mobile Pages (AMP) or Mobile Marketing
▪Get Ready for Voice Search Algorithms
▪HTTPS Eating up Referral Data
▪Artificial Intelligence

7. Optimize User Intention
The significance of keywords is
never going to finish or die because
users search for queries and
phrases in search engines. Brands
will have to make strategies to
focus on intent rather than just
keywords. It means you need to
work for the content or queries
your buyer persona is searching.
Once you complete your research
regarding search queries, educate
your customer. Keep a sharp eye
on analytics and see the impact.

8. More Rich Snippets in
SERP’s
Google shows results along with
searches for movies, videos, and
reviews. The search result is
generated by the schema markup
or structured data markup.
According to a research study, the
number of search results showing
rich snippets has already doubled
in the last two years, and this trend
will multiply in the upcoming years.

9. Cross Channel Marketing
Cross-channel marketing is an
extension of multi-channel
marketing. Its actual purpose is to
create prominent brand presence
between different devices and
platforms so that user makes a
purchase. Studies suggest that
cross-channel marketing is still in
its infancy stage, but its trend will
continue to rise in 2017.

10. Accelerated Mobile Pages
(AMP) or Mobile Marketing
Google also announced that it
would be focusing on indexing
websites designed with the mobile
first approach. This announcement
increases the importance to
emphasize on optimizing websites
for mobile devices. Mobile
optimization is expected to become
mandatory for SEO in 2017.

11. Get Ready for Voice Search
Algorithms
Voice search will undergo drastic
changes in 2017 with better voice
recognition and understanding. It
includes understating of localized
based content, personalized
information, spoken queries and
previous searches. Marketers will
have to think beyond text-based
queries in 2017, which might be
one of the biggest change in the
search industry.

12. HTTPS Eating up Referral
Data
Since then many companies just ran
to shift from HTTP to HTTPS.
However, the problem is that HTTPS
has been eating up a lot of referral
data. Moreover, you need to restore
referral data to your HTTP website
coming from HTTPS websites. Also,
you will need to make sure that your
HTTPS website passes referral data
to HTTP sites. All this increases the
risk of losing out on ranking, going
into 2017.

13. Artificial Intelligence
Google has been working for a long
time on artificial intelligence to
improve search results. In 2017,
artificial intelligence is expected to
bring a major change in the algorithm.
Its impact will push marketers to
rethink their optimization strategies
like heading tags and alt texts. They
will also have to shift their focus
towards intent.

14. What Influencers Have to Say
About SEO Trends for 2017

15. Danny Dover
Marketerswillneedtostartworkingon
greater,morevaluablepiecesofcontent
thatareoptimizedforhowhumans(and
subsequentlycomputers)interpret,
comprehendandlearnfromandshare
informationonline.”

16. Eric Enge
“AnincreasingamountofSEOattention
willgointoApps,AppDeepLinking,and
AppStoreOptimization(anditshould!).”

17. Eric Hebert
“Top3SEOtrends?Iwouldsaythebestadvice
Icangiveis1.StopworryingaboutSEOtrends;
2.Worryaboutputtingtogetherreal
marketingcampaignsthataregoingtoget
peopletalkingaboutyourproductandservice;
and3.Payattentiontohowpeopleuseyour
website,whattheyarelookingfor

18. Jason Quey
“1.AIwillslowlychangethelandscape.
2.Theslowpullawayfromthelong-form
content.
3.Computergeneratedarticleswillbeginto
rank.”

19. The Final Word

20. Only SEO’s who work
from the user’s
perspective and make
strategies according to
the latest algorithm will
survive in 2017

21. Black Hat SEO is near
to its death.

22. Thank You