1. Module 3 – Introduzione
all’uso dei Social Media per PMI
http:www.learning2gether.eu
Panoramica sul Web
2.0
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Web 1.0 -> Web 2.0
Web 1.0:
Piattaforma one-tomany
http:www.learning2gether.eu
Web 2.0:
Poattaforma manyto-many
Source: http://hinchcliffe.org/img/web1vsweb2.png
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Web 2.0 e Social Media
http:www.learning2gether.eu
Web 2.0: gli elementi
interattivi e collaborativi del
the world wide web.
(http://en.wikipedia.org/wiki/Web_2.0)
Social Media: tutti i media
(piatatforme) che supportano
gli utenti nello scambio
interattivo di informazioni e
nella comunicazione
reciproca.
(http://en.wikipedia.org/wiki/Social_media)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Come il mondo
sta usando i Social Media
http:www.learning2gether.eu
http://www.youtube.com/watch?v=cgP8Wu
CXIOQ
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Come il mondo
sta usando i Social Media
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Comportamenti Internet
 76 % degli europei sono abitualmente
on line; il 60% ogni giorno
 32% accedono a Internet da dispositivi
mobili
 60% dei giovani usano Internet in
movimento
 Più del 80% degli utenti cercano su
Internet beni o servizi
 50% degli utenti Internet postano sui
Social Media
 59 % degli utenti Internet hannno
acquistato beni/servizi online
http:www.learning2gether.eu
Foto: violetkaipa - Fotolia
Dati basati su: Eurostat Statistics in focus 50/2012; 18/12/2012
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KSSF-12-050-EN.PDF
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Mobile Internet
Grazie alla crescita
esponenziale di
smartphones e tablets le
barriere all‘ingresso del
mondo del digital customer
service sono
significativamente
diminuite.
http:www.learning2gether.eu
Foto: violetkaipa - Fotolia
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Social Media Categorie e strumenti
http:www.learning2gether.eu
• Connettersi, scambiare
e comunicare
• Pubblicare
• Collaborare
• Riflettere
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Ulteriori approfondimenti
http:www.learning2gether.eu
Da leggere:
 http://www.itu.int/ITUD/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.pdf
 http://www.parl.gc.ca/content/lop/researchpublications/2010-03e.htm
 http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu
re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf
 http://www.hubspot.com/marketing-webinars/small-businesssocial-media-case-studies-archive
Da ascoltare:
 http://www.youtube.com/watch?v=Li79SoUaq5k&list=UUpgOA_2P
gxytY095LqoOkug&index=2
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.