1. Modulo 7 – Twitter e Blog
per PMI
http:www.learning2gether.eu
Microblog
• Cosa sono
• Perché
• Come
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Cosa sono i Microblog
http:www.learning2gether.eu
Diversamente da un blog
standard, i microblog si
limitano alla
pubblicazione di brevi
messaggi simili agli sms. Il
microblog più noto è
Twitter.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Perché i Micoblog
http:www.learning2gether.eu
• Brevi e precisi (limite di 140 caratteri – meno è
meglio)
• trasparenti (tutti possono vedere i tuoi tweet)
• Molto veloci
• Breve tempo di risposta
• Economico
• Effetto moltiplicatore (retweet)
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Perché i Microblogs
http:www.learning2gether.eu
• È semplice ampliare
la portata
• Facile da usare
• Ok per posizionarti
come esperto
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Microblog - come
http:www.learning2gether.eu
Iscriviti e crea un account twitter
• https://twitter.com/
Completa i dettagli del profilo
• Scegli il nome giusto per il tuo account twitter
• Carica una foto
• Inizia a twittare
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. Microblog - come
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Microblog - come
http:www.learning2gether.eu
• Tweet -> un tweet è un
aggiornamento su twitter
• Follow -> seguire qualcuno
significa che ti iscrivi ai suoi
tweet
• Follower -> i follower sono
persone che si son iscritte ai tuoi
tweet
• Following -> mostra le persone
che stai seguendo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Microblog - come
http:www.learning2gether.eu
• Hash-Tag -> un hash-tag è su
twitter una parola chiave, per
identificarla come tale usa il
simbolo #
• Retweet -> un retweet è una
risposta a un tweet che include il
tweet originario (moltiplicazione
dei tweet): un tuo followers legge
il tuo tweet, lo trova interessante
e lo ritwitta ai suoi follower.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Microblog - come
http:www.learning2gether.eu
• Twitter è tutto incentrato su
Followers e Following
• Ricevi i messaggi di coloro
che segui e coloro che ti
seguono ricevono I tuoi
messaggi
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

10. Microblog - come
http:www.learning2gether.eu
Cerca di avere molti follower,
che devono essere molti di più
di coloro che segui.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

11. Microblog - come
http:www.learning2gether.eu
• É ok twittare molte volte al
giorno (più spesso che su
Facebook)
• Tuttavia, non inseguire I
numeri. Se hai qualcosa da
dire twitta, inn caso contrario
per un giorno non twittare
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

12. Microblog - come
http:www.learning2gether.eu
• Twitter ha un linguaggio
speciale (dovuto al limite dei
140 caratteri)
• Osserva e impara
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

13. Microblog - come
•
•
•
•
http:www.learning2gether.eu
Il contenuto è “re”
Ritwitta messaggi utili
Twitta link utili e interessanti
Osserva quali tweets vengono
ritwittati molto e rimodula il
tuo operato
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

14. Microblog - come
http:www.learning2gether.eu
Ricorda:
Così come gli altri canali
social media, Twitter
non è una piattaforma
di vendita
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

15. Microblog - come
http:www.learning2gether.eu
Twitter offre anche vari prodotti
pubblicitari a pagamento
• promoted tweets
• promoted accounts
Valuta se ne vale la pena in
funzione della tua strategia e
delle tue risorse.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

16. Microblog - come
http:www.learning2gether.eu
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

17. Microblog - come
http:www.learning2gether.eu
Best practice in your language
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.