1. “Especially for You”
Music Video Analysis

2. What happens in the video?
 Song Title: Especially for You
 Artist: Kylie Minogue & Jason Donovan
 Genre: Pop
 Director: Chris Langman
 Year of Release: 28th November 1988
In the music video we see both a young Kylie & Jason’s daily lives whilst they are
alone. Coincidentally they both end up at the same places but at different times
and so miss bumping into each other. Finally they both end up at the same
audition and rekindle their love through an embracing hug. The rest of the video
we see the couple singing to each together with images of their past relationship
in the background. The video uses a narrative structure mainly with aspects of
performance. Evidence of this is the story being told through out the video and
the singing at the end of the video and at the auditions. From this we can see
that both Kylie’s and Jason’s characters are unhappy about being alone and that
they want their love back.

3. Shots & Editing
Establishing shot Split Screen
Shown at the beginning of This enables us to see
the video to show the what both of the
location. From this we can character are doing at
see that they are in the same time. Split
Australia. screen is used quite a lot
in this music video until
Close ups they are re-united again.
Close ups are used a
lot through out this
music video mainly to Fade / Dissolve
show the characters
Fades/ dissolves are
facial expressions.
used in this video to go
from one scene to
Long shots
another. Example of this
Long shots are used is the characters face will
when the characters dissolve into a location
are walking/running seting.
and also to show
their body postures.
Full shots
Used to show the character
within the environment
which they are in so the
audience can see they are
in a different location.

4. Jason Donovan Characters Kylie Minogue
Jason Donovan plays the Kylie Minogue plays the young
young male character in the female character in the video.
video. He represent someone She represents someone who
who is in love and missing that is in love. Evidence of this is at
person as we see him sitting the beginning of the video we
alone or alone many times see her alone writing a letter
looking as though he and looking into the distance
thinking/reminiscing. as though she is thinking.
Target Audience: The target audience for this video are romantic people and young
people as this is what the characters represent.
L Costume
Ordinary clothing is sued which would have
been fashionable in the 80’s for young people.
This includes high waist jeans, leather jackets
and padded shoulders on jackets on both the
male and female character.
T

5. Use’s and Gratification
Theory
According to Bulmer and Katz “Use’s and Gratification
theory” the needs which this texts will satisfy for the
audience are personal integrative as people can
identify with missing someone they love, affective as a
lot of performing in the form of singing straight into the
camera is done and music video is telling a story and
also social integrative as the idea of a relatioship is
involved.