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Campus CMI: Developing
Tomorrow’s Leaders

     Patrick Woodman
     Northern Ireland Convention
     13 June 2011
Campus CMI: Developing
Tomorrow’s Leaders




  Recognising business and leadership
     skills in today’s young people
“Tomorrow’s Leaders”


 Managers’ perceptions
  about young people (16-21)
  and the education system

 March 2011

 Survey of CMI members
  Jan-Feb 2011, 585
  responses
Failures in the education
system?
How can employers’ needs be
better served?
Developing the skills of young
people
Recruiting young people
Recruiting young people -
problems
What would increase
employability?
Skills young people should have
when they start work
Assessing young people’s skills
Benefits of a management
qualification
Employer involvement in
education
Top drivers for employer
 involvement in education


 Support the local community – 52%

 Access to future talent pool – 49%

 CSR – 44%

 Promoting employee engagement – 26%
Barriers to employer
involvement in education
Conclusions



 Too many managers have concerns about the young people’s skills,
  attitudes and behaviour

 Managers recognise that employers have responsibility too

 There are opportunities for initiatives which tap into employers’
  interests in supporting the local community and growing the future
  talent pool
Campus CMI
Vision




 To increase UK
 productivity, social
 mobility and provide a
 work-ready labour pool
 for employers.
Mission


Campus CMI provides young
people aged 14–21 early
recognition of, and support for,
their management and leadership
skills.

It will teach them the management,
leadership and workplace skills
that will boost career opportunities
and develop the skills that
employers want to see in new
recruits.
Developing Tomorrow’s
Leaders: Campus CMI


 Campus CMI has three key objectives:

   ̶ to help young people achieve professional
     management qualities

   ̶ to ensure that school leavers are ready for work

   ̶ and to build relationships between employers and
     schools
Campus CMI Students

 Earn a professional CMI qualification whilst in full time education, setting
  them apart from the competition!
  Level 2    Introduction to Team Leading (accredited to GCSE points)
  Level 3    Introduction to First Line Management (accredited to QCA points)

 Free CMI Student Membership for studying members
  and those aged 14 - 18

 Supported through online communities & quarterly newsletters
  Work experience/ internships/coaching & mentoring,
  careers events & engagement with employers,
Campus CMI Schools


 Short courses (total of 16 hours classroom learning or equivalent, and 1
  written assignment of 1750 words) that can work around the existing
  curriculum

 Flexibility of session times and length

 All materials, resources and lesson plans are provided

 Assessed and marked by Campus CMI approved partners (Study Flex)

 GCSE/QCA (A Level) points for the school!

 Access to CMI membership, a network of schools across the UK and
  networking and involvement with local and global employers
Testimonial



 Campus CMI “prepares them in a way they wouldn’t have
 ordinarily been taught. It gives them a thirst for work and
 the inspiration and knowledge to try and take their career
 as far as they can…We have had such an outstanding
 experience working with LV= & Studyflex that we now
 deliver both CMI Level 2 in Team Leading & CMI Level 3
 in Management to all Year 12 & 13 students
 Marie Getheridge, Headteacher, Bath’s Writhlington
Testimonial #2


Campus CMI “gives students an insight into the
 real world of work and the things that will be
 expected of them”.

Students are given “a view of themselves from the
 perspective of a potential employer”.

Jim Parrish, Head of Sixth Form, Archbishop
  Tenison’s School,Croydon.
Graham Stuart MP



              Chairman of the Education Select Committee:
              “It is vitally important that we take steps to ensure our
                  young people have the skills they need to enter the
                  world of work. Figures show that young people face
                  huge challenges when trying to enter the job market.
                  We need to equip them with the management and
                  leadership skills they need to stand out from the
                  crowd.
              “The launch of the Campus CMI programme is an
                  important part of achieving this aim. It gives young
                  people an opportunity to grow in these key areas, as
                  well as a formal qualification to demonstrate their
                  abilities. Not only will this look great on their CV, but it
                  should also give them confidence that they have the
                  skills that employers are looking for.”
Campus CMI Employers


 Access to a talent pool of future managers
  and leaders

 Better qualified young people who will be
  ready for the management and leadership
  challenges in their working lives and can “hit
  the ground running”

 A route to help schools and colleges inspire
  young people with the career they can have
  as managers and leaders
Testimonial - Centrica



 “As an employer of school leavers and graduates alike, we recognise the
  important role that leadership and management skills play in their skill-set.
  Of course, the fundamentals such as maths and science are key for us, but
  behavioural skills such as determination, teamwork and a desire to learn are
  just as important. Campus CMI has recognised the importance of reaching
  young people at the point where these skills are able to be most easily
  developed, as well as giving them ambition and goals to strive for. Young
  people who demonstrate this outlook by securing management qualifications
  with CMI will set themselves apart from their peers at the application stage.”
Interested?

Get involved with Campus
CMI through:

Speaker opportunities and prize giving
ceremonies at schools

Resources (onsite tours, company
talks, access to facilities & resources)

Work experiences/ placements/
internships for students

Coaching & mentoring

Bursaries for students
Achievements

 Campus CMI officially launched on 3 March 2011

 Currently 135 schools in the network

 1,500 14 – 21 year old students have already studied for CMI qualifications
  at either Level 2 or Level 3

 100 items of press inc FT, Guardian, Evening Standard, BBC Breakfast

 14 – 18 year olds are entitled to free CMI Student Membership

 Working with employers; Skanska, Centrica, Waitrose, National Grid

 Partnering with UTCs, Careers Academies UK, Teaching Leaders, EET,
  Leap UK, Duke of Edinburgh
Campus CMI aims to…


 Achieve widespread uptake of professional management and
  leadership qualifications for young people throughout the UK

 Grow its student and schools network; expanding into N.Ireland,
  Scotland and Wales

 Work with educational     partners who can provide more value to
  Campus CMI networks

 Engage with more employers in a variety of sectors to provide
  more opportunities for our students

 Develop Campus CMI student       ambassadors who can relay the
  message to their peers
Get involved


 To find out more visit www.managers.org.uk/CampusCMI

 Contact: Zoia Hindocha - Campus CMI Manager
    ̶ zoia.hindocha@managers.org.uk

 Download the “Tomorrow’s Leaders” report from:
  www.managers.org.uk/tomorrowsleaders

 Any questions? research@managers.org.uk


                      Thank you!
Campus CMI Students!
Campus CMI

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Campus CMI

  • 1. Campus CMI: Developing Tomorrow’s Leaders Patrick Woodman Northern Ireland Convention 13 June 2011
  • 2. Campus CMI: Developing Tomorrow’s Leaders Recognising business and leadership skills in today’s young people
  • 3. “Tomorrow’s Leaders”  Managers’ perceptions about young people (16-21) and the education system  March 2011  Survey of CMI members Jan-Feb 2011, 585 responses
  • 4. Failures in the education system?
  • 5. How can employers’ needs be better served?
  • 6. Developing the skills of young people
  • 10. Skills young people should have when they start work
  • 12. Benefits of a management qualification
  • 14. Top drivers for employer involvement in education  Support the local community – 52%  Access to future talent pool – 49%  CSR – 44%  Promoting employee engagement – 26%
  • 16. Conclusions  Too many managers have concerns about the young people’s skills, attitudes and behaviour  Managers recognise that employers have responsibility too  There are opportunities for initiatives which tap into employers’ interests in supporting the local community and growing the future talent pool
  • 18. Vision To increase UK productivity, social mobility and provide a work-ready labour pool for employers.
  • 19. Mission Campus CMI provides young people aged 14–21 early recognition of, and support for, their management and leadership skills. It will teach them the management, leadership and workplace skills that will boost career opportunities and develop the skills that employers want to see in new recruits.
  • 20. Developing Tomorrow’s Leaders: Campus CMI  Campus CMI has three key objectives: ̶ to help young people achieve professional management qualities ̶ to ensure that school leavers are ready for work ̶ and to build relationships between employers and schools
  • 21. Campus CMI Students  Earn a professional CMI qualification whilst in full time education, setting them apart from the competition! Level 2 Introduction to Team Leading (accredited to GCSE points) Level 3 Introduction to First Line Management (accredited to QCA points)  Free CMI Student Membership for studying members and those aged 14 - 18  Supported through online communities & quarterly newsletters Work experience/ internships/coaching & mentoring, careers events & engagement with employers,
  • 22. Campus CMI Schools  Short courses (total of 16 hours classroom learning or equivalent, and 1 written assignment of 1750 words) that can work around the existing curriculum  Flexibility of session times and length  All materials, resources and lesson plans are provided  Assessed and marked by Campus CMI approved partners (Study Flex)  GCSE/QCA (A Level) points for the school!  Access to CMI membership, a network of schools across the UK and networking and involvement with local and global employers
  • 23.
  • 24. Testimonial Campus CMI “prepares them in a way they wouldn’t have ordinarily been taught. It gives them a thirst for work and the inspiration and knowledge to try and take their career as far as they can…We have had such an outstanding experience working with LV= & Studyflex that we now deliver both CMI Level 2 in Team Leading & CMI Level 3 in Management to all Year 12 & 13 students Marie Getheridge, Headteacher, Bath’s Writhlington
  • 25. Testimonial #2 Campus CMI “gives students an insight into the real world of work and the things that will be expected of them”. Students are given “a view of themselves from the perspective of a potential employer”. Jim Parrish, Head of Sixth Form, Archbishop Tenison’s School,Croydon.
  • 26. Graham Stuart MP Chairman of the Education Select Committee: “It is vitally important that we take steps to ensure our young people have the skills they need to enter the world of work. Figures show that young people face huge challenges when trying to enter the job market. We need to equip them with the management and leadership skills they need to stand out from the crowd. “The launch of the Campus CMI programme is an important part of achieving this aim. It gives young people an opportunity to grow in these key areas, as well as a formal qualification to demonstrate their abilities. Not only will this look great on their CV, but it should also give them confidence that they have the skills that employers are looking for.”
  • 27. Campus CMI Employers  Access to a talent pool of future managers and leaders  Better qualified young people who will be ready for the management and leadership challenges in their working lives and can “hit the ground running”  A route to help schools and colleges inspire young people with the career they can have as managers and leaders
  • 28. Testimonial - Centrica  “As an employer of school leavers and graduates alike, we recognise the important role that leadership and management skills play in their skill-set. Of course, the fundamentals such as maths and science are key for us, but behavioural skills such as determination, teamwork and a desire to learn are just as important. Campus CMI has recognised the importance of reaching young people at the point where these skills are able to be most easily developed, as well as giving them ambition and goals to strive for. Young people who demonstrate this outlook by securing management qualifications with CMI will set themselves apart from their peers at the application stage.”
  • 29. Interested? Get involved with Campus CMI through: Speaker opportunities and prize giving ceremonies at schools Resources (onsite tours, company talks, access to facilities & resources) Work experiences/ placements/ internships for students Coaching & mentoring Bursaries for students
  • 30. Achievements  Campus CMI officially launched on 3 March 2011  Currently 135 schools in the network  1,500 14 – 21 year old students have already studied for CMI qualifications at either Level 2 or Level 3  100 items of press inc FT, Guardian, Evening Standard, BBC Breakfast  14 – 18 year olds are entitled to free CMI Student Membership  Working with employers; Skanska, Centrica, Waitrose, National Grid  Partnering with UTCs, Careers Academies UK, Teaching Leaders, EET, Leap UK, Duke of Edinburgh
  • 31. Campus CMI aims to…  Achieve widespread uptake of professional management and leadership qualifications for young people throughout the UK  Grow its student and schools network; expanding into N.Ireland, Scotland and Wales  Work with educational partners who can provide more value to Campus CMI networks  Engage with more employers in a variety of sectors to provide more opportunities for our students  Develop Campus CMI student ambassadors who can relay the message to their peers
  • 32. Get involved  To find out more visit www.managers.org.uk/CampusCMI  Contact: Zoia Hindocha - Campus CMI Manager ̶ zoia.hindocha@managers.org.uk  Download the “Tomorrow’s Leaders” report from: www.managers.org.uk/tomorrowsleaders  Any questions? research@managers.org.uk Thank you!