A presentation by CMI Communities Manager Adi Gaskell on how you can use social media to retain customers and create evangelists to create buzz around your business.
1. Love the product and service you sell and believe it can be Remarkable. 2. Talk about what you do with excitement (drink caffeine if you have to). 3. Send surveys to make sure your product or service is staying remarkable. 4. Utilize a blog or forum to allow your customers to share the story (to remark on your story). 5. Believe in the concept of using social media as a HUGE communication tool. It is here to stay.
They could be customers (past/present/prospect), analysts, partners, co-workers, enthusiasts