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The Business Benefits of Social Media ,[object Object]
What does social media mean to you?
What is social media not about?
What is Social Media about? ,[object Object],[object Object],[object Object]
How can you be remarkable? ,[object Object]
How can you generate buzz? ,[object Object],[object Object],[object Object]
How can you create evangelists? ,[object Object],[object Object],[object Object]
Who are they? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do we want them talking about us? What motivates them to talk? What else do they talk about? Who talks to them? Who do they talk to? Who are our present and potential evangelists? Evangelist #3 Evangelist #2 Evangelist #1 CMI Workshop: Who are our evangelists?
Why will they talk? ,[object Object],[object Object],[object Object],[object Object],Our shared cause? Their own interest? Our excellent events? Our unique product? Evangelist #3 Evangelist #2 Evangelist #1 CMI Workshop: Why will our evangelists talk about us?
How can you organise them? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some take-aways to remember ,[object Object],[object Object],[object Object],[object Object]
Pop Quiz ,[object Object],[object Object],[object Object]

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How to use social media to retain customers

Notas del editor

  1. 1. Love the product and service you sell and believe it can be Remarkable.  2. Talk about what you do with excitement (drink caffeine if you have to). 3. Send surveys to make sure your product or service is staying remarkable. 4. Utilize a blog or forum to allow your customers to share the story (to remark on your story). 5. Believe in the concept of using social media as a HUGE communication tool. It is here to stay. 
  2. They could be customers (past/present/prospect), analysts, partners, co-workers, enthusiasts