2. “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.” Baldassare Castiglione

3. It's how we want technology to work instead of how we don't want it to work.

4. The best applications and interfaces are so simple they "appear to be without effort" and are able to allow users to go about their business "without any thought about it”.

6. Understanding customers needs and wants

7. Creating personalized experiences

8. Taking advantage of platforms people are already using

9. Coding well

12. Good magazine: Open Data

13. Lauren manning: Food consumed

14. Lauren mannin: french fry consumption

15. Vizualize.me

16. Gapminder.org

17. Hunch.com

18. Hunch.com

19. Corey: thoughtful meter

21. SPREZZATURa:TheNonchalance Is In The Details

23. Forget about saving files. It remembers.

25. You are remembered and understood

26. Your location plays a role in the information you are presented

27. The technology works simply

29. A picture is worth 1000 words

32. “Reading a report is like drinking cement”

34. SPREZZATURa:Corey, Coffee, and Cars

35. ZIPcar

36. OnStar

37. Ford Fiesta

38. Starbucks

39. LigaMasiva