Social Media Marketing Tips for Attorneys.

1. Legal
Marketing
Using Social Media To
Boost Referrals
@ StephenFairley
Therainmakerinstitute.com
Therainmakerblog.com
@stephenfairley

2. 56% of attorneys are already using a social
network
LinkedIn #1 Facebook #2
@stephenfairley

3. Attorneys Need to
Have a Presence on
All of them
@stephenfairley

4. What many
people fail to
understand is
how people
are using
social media
today
@stephenfairley

5. S ocial networks are more
and more being used as
personal search engines
@stephenfairley

6. Google
&
Bing
Have integrated social media into their search results
@stephenfairley

7. When you are looking for a
recommendation
What do you trust more -- a Google
search or one of your friends?
Tens of thousands of searches are conducted
every day on Facebook
@stephenfairley

8. Asking your friends and colleagues for
Shift
a referral has simply moved online
Discover Share
@stephenfairley

9. Social media sites like Facebook
and LinkedIn help you keep tabs on
your referral sources, so you can
interact with them more frequently
@stephenfairley

10. Takeaways
• Y must have a presence
ou
on multiple Social Media
platforms.
• Social Networks have
quickly multiplied the
number of people someone
can ask when seeking
Referrals.
• Getting Referrals from
friends is a long-time
practice.
@stephenfairley

11. Thank You
Stephen Fairley
Stephen@ therainmakerinstitute.com
@ stephenfairley
therainmakerblog.com
http:/bit.ly/
/ ytUuZ1
@stephenfairley