B2B Dagen Online 17. november 2020. Af Bjarke Ruse Sejersen.

1. Enable your sales to go autonomous™
Still typing?

2. At Go Autonomous™, our purpose is to empower companies to
sustainably run and grow their business in a more autonomous future.
We on a mission to accelerate the transition to a more autonomous
enterprise by making it possible to digitize and automate core sales
processes, enabling operations-as-a-service and creating a plateau for
new ways of doing business.
By this, the enterprise can deliver superior customer experiences and
advance their digital journey with Artificial Intelligence, Autonomy, and
Experience Design as a driving force.
Bjarke Ruse Sejersen
CEO & Product Visioneer
bjarke@goautonomous.io
+45 31219448
who are we
Bjarke Ruse Sejersen

3. Elsker du e-handel, bør du også
elske dine kerneprocesser!
Strategy
digitize everything
Case from
the real world
Gartner Top 10 Strategic Technology
Trends for 2020
How a classic distributor started it’s
digital transformation
Tailwind of opportunities
When you digitize processes it
creates opportunities to activate
marketing automation tactic
Questions to get you
started
Three ideas on how to get
started and three questions
to ask yourself

4. 4
Building foundational
digital capabilities
Organizational & Technological
processes that allow us to be
fast & agile
Creating value
in core business
Rethink how to use new
capabilities to improve how
customers are served
Creating value
at new frontiers
Reexamining our entire way
of doing business
Transforming with digital

5. Next,
Autonomous Enterprise
Gartner Top 10 Strategic Technology Trends for 2020
“Hyperautomation is a state in which organizations use a combination
of AI and ML to rapidly identify and automate all possible business
processes.
1. Hyperautomation
2. Multiexperience
3. Democratization
4. Human augmentation
5. Transparency and traceability
6. The empowered edge
7. The distributed cloud
8. Autonomous things
9. Practical blockchain
10. AI security
Hyperautomation
➔ Software-driven processes
➔ Configure, monitor and maintain itself independently
➔ Capable of learning, adapting to changes and intelligently
automating
➔ Amplify human abilities with AI
https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2020/
Enables a future of operations-as-a-service (OaaS) like we know it
from software.
Lower
Latency
Autonomous
Process Demand
Customer
Experience
Enterprise
Growth
Lower Cost
Structure
Higher
Competitiveness

6. What is others saying about the automation and AI
potential within the sales value chain?

7. Creating value in core business
Rethink how to use new capabilities to improve how customers
are served
Strategy
digitize everything
Case from
the real world
Gartner Top 10 Strategic Technology
Trends for 2020
How a classic distributor started it’s
digital transformation
Tailwind of opportunities
When you digitize processes it
creates opportunities to activate
marketing automation tactic
Questions to get you
started
Three ideas on how to get started and
three questions to ask yourself

8. Previously HO digital at Satair, digital
platforms, automation, AI/ML and digital
marketing.
Leading 45 highly skilled people across
partners and Satair in a global digital tribe
located in Copenhagen, Hamburg, and
Singapore.
1957 2011
Founded Bought by
Airbus
2019
$2.2 bn.
revenue
2020

9. AN AIRBUS SERVICES COMPANY

10. AN AIRBUS SERVICES COMPANY
2
1
S
e
p
t
e
m
b
e
r
,
2
0
2

11. AN AIRBUS SERVICES COMPANY
Become a one-stop-market and ecosystem
that guides and delights our customers while
growing our partners’ business

12. AN AIRBUS SERVICES COMPANY
Customer Journey Mapping – address the customer
pains
3 October,
202012

13. AN AIRBUS SERVICES COMPANY
The two main digital levers
We are constantly pushing the digital transformation agenda in many parts of our business and towards many of
our customers. Here’s a brief touch upon two of our efforts.
Satair Market
Satair Market is now a completely enabled e-commerce
solution. A user friendly and transparent experience from the
very first sign in, through product searching, purchasing and
all the way to final pick up at yellow line.
Lilly
Lilly is the embodiment of our effort to offer digital and
automated service. Driven my AI and machine learning she
is now capable of scanning all incoming emails and provide
complete or partial quotations in close loop with Sales and
AD’s.

14. ➔ Customer Agents worldwide
➔ 6 mio. emails a year
➔ 450.000+ is RfQs
➔ 100% of the emails are processed
➔ Automation rate of 60%
➔ Free up CSRs resources by up to 21%
➔ Lead time reduced +1000%
Other benefits
➔ Solution available 24/7/365
➔ Improved quality
➔ Automated processing continuously self-
learning
➔ Easily manageable and scalable solution
for exception elimination and future
process automation
Customer experience negatively impacted by
response times
Manual handling is keeping the order
fulfillment and inquiry average cost high
Hard reaching the goals for digital orders
because the product they sell is complex and
customers are reluctant to go all-in on digital
channels.
Situation Impact

15. AI
answers
customer
by email
AI looks for RfQs
Ai identify
customer
Ai looks up
products in ERP
AI notify
Customer Service
Agent
Customer
sends
email
AI gathers
product
information like
price and lead-
time
AI
respond
to
customer
request
AI notify
Customer Service
Agent about
exceptions
Productnot found
Optimize your business performance and start nudging
customers to your preferred channels

16. Get insights to you business performance like you know it
from your eCommerce
Turn dead data into actionable insights
to steer you business
➔ Lost opportunities
➔ Volume in exception handling
➔ Real-time customer sentiment
➔ Response time

17. Tailwinds from automation and AI
When you digitize processes it creates opportunities to
activate marketing automation tactics.
Strategy
digitize everything
Case from
the real world
Gartner Top 10 Strategic Technology
Trends for 2020
How a classic distributor started it’s
digital transformation
Tailwind of opportunities
When you digitize processes it
creates opportunities to activate
marketing automation tactic
Questions to get you
started
Three ideas on how to get started and
three questions to ask yourself

18. Abandoned cart Abandoned quote
Use the number 1 marketing automation tactic in your previous
none-digitized channels

19. Real-time insights and
action triggers for
account directors

20. Which processes in your customer journey
should go autonomous™?
Proposal
RfQ
Ordering
Claims
Returns

21. Questions to get your started
Big or small, where could you start?
Strategy
digitize everything
Case from
the real world
Gartner Top 10 Strategic Technology
Trends for 2020
How a classic distributor started it’s
digital transformation
Tailwind of opportunities
When you digitize processes it
creates opportunities to activate
marketing automation tactic
Questions to get you
started
Three ideas on how to get started and
three questions to ask yourself

22. Three questions to
ask yourself
1. Do you have a clear and sufficiently deep
written definition of the most value-adding
processes?
2. Can you show this week's performance
compared to last week based on metrics
showing cost, quality, and throughput?
3. Can you write your process in a formula?
Three ideas on how
to get started
1. Start mapping your customer journeys
2. Take a look at the biggest pains in your
customer journey and ask yourself if AI can
add unique value in regards to easing or
rethinking the processes behind the pain ?
3. What process would “break” if you grew
50% tomorrow?

23. Are you ready to go autonomous™?
Bjarke Ruse Sejersen
CEO & Product Visioneer
bjarke@goautonomous.io
+45 31219448