E commerce marketing

E Commerce Marketing
H J “Coach” Bengochea

Two Elements
• e Commerce
- Business
- Mobile Business
• e Marketing
- Marketing Function - another media
- Mobile Marketing

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Objectives

• Sell
• e Commerce • Serve
- Business • Speak (Dialogue)
• e Marketing
• Save
- Marketing Function -
another media • Sizzle

9

Life Cycle of Online Presence

Fully Interactive
Interactive
Simple Interactive
Static Informative
Basic Presence
No Website
10

Marketing and Promotions Process Model

Opportunity Product Promotion
Identifying
analysis decisions to final
markets
buyer
Promotional
decisions
Competitive Pricing
analysis decisions • Advertising
• Direct
Market marketing
segmentation Ultimate
• Interactive consumer
Target Channel-of- marketing Internet/
marketing distribution Interactive • Consumers
• Sales
decisions
promotion • Businesses
• Publicity and
Selecting a public
relations Promotion
target market
• Personal to trade
selling

Positioning Resellers
through
marketing
strategies Purchase

© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

The Interactive Nature of
e-Marketing
• Dialogue, Dialogue, Dialogue

• Conversations

• Algorithms - Series of Sequenced automatic responses to

customer clicks

• Data Mining - capturing customer information to better

serve them

12

• A clear differentiation of the online proposition compared to
the companies conventional offline proposition.

• A clear differentiation of the online proposition from
competitors.

• Target market segment(s) that the proposition will appeal to.

• Communicate the proposition

• Deliver the proposition across different parts of the buying
process

OVP & the 6Cs
• Content
• Customization
• Community
• Convenience
• Choice
• Cost Reduction

Deliver the proposition across different parts of the buying
process

5% Customer
20% TrialAction
20%

25% Preference
25% Decision

40% Liking
40% Evaluation

70% Knowledge
70% Information Search

90% Awareness
90% Problem Recognition


Customers seek a trusting relationship

A
trusting

relationship

Consumer agreement to two-way
communication

Website promise not to disseminate information

Visitors choose anonymity

Servicing the e-Customer

E-mail notification, FAQs, History, Knowledge base, Diagnostics,
e-newsletters
competitions, reminder service, loyalty schemes
recommendations
Customer

Gift Options, Delivery Options,
20% Trial
Minimize steps Action

Security guarantee, service promise
25% Preference
Discounts, Store locator, Call to Action Decision
Reviews and ratings

Online Product guides, Detailed Information,
40% Liking
Product picture, Price, availability, deliver, Evaluation
Reviews and ratings

Key Word Search,
Product code,Knowledge
70% Faceted Browse Information Search

Search Engines, Portals
90% Awareness
Featured Products, Banner Ads Problem Recognition
Opt-in-e-mail


One Benefit of E-Commerce Marketing over
off-line Business ...is the advanced Metrics
e.g. Google Analytics

• Visits to the site

• Registering and Logging on

• Regularity of visits and time on the
site.

• Conversion rate to transactions

18

• Consistent…reliable and trustworthy delivery of the
customer banking experience across channels.
Example: First Direct.
• Innnovative…using new medium to create new value.
Example: Tesco.com.
• Differentiated…uniquely offering a customer experience that
is different from the ones that competitors offer.
Example: Egg.
• Valuable…creating additional value in different ways.
Examples: BBC.com

Why bank with first direct | first direct 1/5/11 11:28 PM

Why bank with first direct?

Innovation, customer satisfaction and great products. We
don't win all our awards for nothing

Here are just a few interesting, maybe even compelling facts:

we're always trying to figure out new ways to make our customers' lives easier so as you'd expect, we're at
the forefront of new technologies. We offer you Mobile Banking, Text Message Banking, award-winning online
Podcasts and Vodcasts and on top of all that we create online spaces for you to communicate with us and
other customers, inviting you to become part of our community and give voice to your thoughts. Check out
Little Black Book, Talking Point and Social Media Newsroom

as we never close, you may wonder how we find the time to fit in anything else. The truth is, we make the
time to get involved in community, charity and environmental projects, they're at the heart of our culture. We
don't just give money either, we really get stuck in, from installing solar panels to planting trees around
Britain's cities. To see if we can inspire you, take a look at Involved on our interactive site

we have a long lasting relationship with ChildLine. We understand the importance of being able to speak to a
real person 24 7 365. So, we continually raise money for, and sponsor ChildLine in the national press and on
our website. This year we turned 21 and so we have pledged to raise £2.1million by the end of the year for
ChildLine. See what else we've got up to on our interactive site.

So, you don't have to settle for run-of-the-mill banking. As a first direct customer you're promised outstanding
service, great products and a bank that cares about more than just finance. What's more, we're so confident
you'll love us, we offer you a satisfaction guarantee*. What have you got to lose?

*If you're not happy with our service after six months, we'll help you move banks and give you £100 for any
inconvenience.

This site is intended for residents of the United Kingdom only.
first direct is a division of HSBC Bank plc. © HSBC Bank plc 2008. All Rights Reserved. Member HSBC Group.
Because we want to make sure we're doing a good job, we may monitor or record our calls. We hope you don't mind.

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The BIG Sale Tesco TV Clubcard Store locator Price Check Contact us

Direct Groceries Wine by the case Entertainment Clothing Phone Shop Banking
& Books & Insurance

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Phones
Weight Watchers
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From £1
Sound & Vision Buy now >
Furniture & Kitchen

Home & Bath Fitness Machinery
and Accessories
DIY & Car
Save up to 1/3rd
Clothing & Jewellery See more >

Sports & Leisure

Toys & Gifts Clothing sale
On selected items
Baby & Toddler
Buy now >
Garden

Clubcard Greener Living Community Tesco Diets Tesco Apps
Points on Save money, FA Tesco skills The diet that Shop on the go
purchases be green delivers

Recipes Baby & Toddler Flowers Photo Centre Tesco Magazine Enter town or post code to
find a Tesco store near you:
Cooking tips Join now!
and videos Price check Nutri Centre Opticians Store locator Go

About this website: Help Accessibility Site map Careers Tesco PLC Privacy policy Terms & conditions
More Tesco sites: Books Gas & electricity Travel Nurture Tesco Gift Card Health Tesco Gold Exchange
Other links: Sell your home Contact us Sign-up for emails Product recall Browse faster Petrol filling stations

© Tesco PLC 2011

1. On homepage through feature lists or imagery
that shows the benefits or experiences that are
With
available 1. Taglines

2. In the About Us section 2. Graphics

3. In the Contact Us section
3. Features
4. In the Help section
4. Benefits
5. In the e-newsletter archive

6. In Frequently Asked Questions

• Make your OVP stationary and • Be specific
obvious
• Create a sense of urgency
• Eliminate irrelevant information
• Mitigate buyer’s risk
• Don’t be afraid of white space
• Make it about an outcome, not a
• Be brief process

• Use customer language – forget • It should elevate you above your
buzzwords and acronyms competitors

• Make your value proposition
clear and precise

• Focus on a single benefit

Marketing Mix

REMIX

Beyond the Mix

Expanded Mix or New Look Mix
 Product  Identification - customer  Customer
specifics Needs
 Place
 Individualization - tailored  Cost to
 Price
for lifetime purchases Customer
 Promotion  Interaction - Dialogue to  Convenience
 People learn about customers needs  Communicati
 Integration - of knowledge on
 Process
of customers into all parts of
 Physical the company
Evidence Integrity - Develop trust
 Partnerships through non-intrusive
marketing such as
permission marketing

Whatever the Mix - its all about
Relationships
 Relationships
 Interactive

 Strategic Alliances

 Supply Chain Management (of
Relationships)
 Partnerships

26

Product
 Digital Value

 Experiencing the Brand online

 OVP

 Customer focus - Customization

27

Price
 Price Transparency

 Price Customization

New Pricing Models - Scientific
Pricing...fluid .. changing continuously

28

Place
 Online & Offline distribution
 New Distribution Models
– Disintermediation - direct to the customer
– Reintermediation - new types of middlemen
uniting customers and suppliers
– Infomediation - hold information
– Channel Confluence - Merging of Channel offer
– Peer to Peer Services - e.g. Music Sharing
– Affiliation - affiliate partners who market the services

29

People
 Resourcing and Training

 Automation - auto-responders, FAQs,
Virtual assistants, affiliates

 Contact with persons - Live Chats

30

Physical Evidence
 Online Physical Evidence
– Guarantees

– Refund Policies

– Privacy Policies

– Trade Body memberships

– Awards

31

Process
 Optimizing Internal and External

processes through the Web

– Availability

– Transparency

– Prompt Response

– Order Visibility
32

Partnerships
• Collaborative arrangements between ﬁrms

• Sharing of vital information, assets and
technology

• No royalty and fee arrangements

• No formal ownership between partners

Beneﬁts of Partnerships

•Complements the strategic initiative

•Strengthens the competitiveness

YouTube E-theory

• e-Business (running a business
electronically)

• e-Marketing (marketing online)

• e-Commerce (selling online)

e-Commerce Platform

• Click-to-buy ads – side of video

• Products and services that can be
bought are related to speciﬁc videos;
shown throughout video

• Allows partners to generate additional
revenue from their content beyond
advertising.

eCommerce Platform

• Increases usage of website by account
owners and visitors

• Overall objective – increased revenue
for YouTube

Partnership
examples
• Apple Inc – iTunes & Apple TV

• Amazon.com

• TiVo

• Nintendo Wii

• Playstation 3.

Partnerships

•Started in October, 2007

•Expansion into Europe in 2009

•Continue to improve on its partnership
program strategies

Guide to effective promotion
 Online versus Offline Mix
 Integration - IMC
 Creativity
 Interaction
 Globalization
 Resourcing
 Contests

PROMOTION
Promotional Online Executions
Mix

Advertising Pay per click search advertising

Sales Promotion Incentives and rewards

D i r e c t Opt – in email
Marketing
Public Relations Social Networks, links and
virals
Branding & Affiliate Marketing
Selling

Adapted from Chaffey and Smith, eMarketing eXcellence, 2008

PROMOTING THE RELEASE OF
MY NAME IS KHAN ONLINE

•Advertising
(Search engine optimisation
and pay per click)

When searching via Google, users are directed to
the film’s official website at the first hit
www.mynameiskhanthefilm.com

Cheryse Abraham

•Sales Promotion
(Using affiliate marketing)

Book tickets online
Buy One Get One Free

Strip display on
www.kyazoonga.com
The official ticketing
partner

PROMOTING THE RELEASE OF MY
NAME IS KHAN ONLINE
SALES PROMOTION - CONTEST

NAME IS KHAN ONLINE
•Direct Marketing
Opt – in Email: register for updates


• PR using social networking:

• Facebook

• Twitter

• Blogger

• Flickr

• You Tube

NAME IS KHAN ONLINE
Become a Fan on Facebook

Follow the movie on You Tube

CONCLUSION -
WEBSITE A SUCCESS

• The online promotion of My Name is Khan was
effective in Mix, Integration, Creativity,
Interaction and Globalisation

• The online value proposition for delivering
the experience that consumers desired was
always prevalent

• Brand equity was always maintained within the
theme of Khan’s journey for love, the website
capitalised on its unique selling point of the
movie

Digital Technology is transforming
the way we live

• How we Shop
• Information
• How we Work
• Communication
• How we Learn
Impacting

• Smart Tools
• How we Entertain

Creating an Explosion
of Products

• How to keep up?
• Which to choose?
• How to differentiate?

Thereby forging new
Business Models

• Business Models
• Revenue Models
• Communications Models
• Buying Models

The Streets and Mall
are now Online
• How do people traverse the “Online
Streets and Malls”
• A New Ecosystem consisting of
- Search Engines e.g. Google,Yahoo
- Intermediaries & Media Sites e.g.
YouTube, Facebook
- Destination Websites

Growing Importance of the Long
Tail in the New Ecosystem

• Explosion of small and micro suppliers
(their websites) and products and services
each selling micro amounts but available
non-the-less
• An opportunity for the small and micro -
but it has to be unique

Online Revenue Models
• Subscription • Afﬁliate
• Pay per View • Selling subscriber
lists
• Display Advertising
• Online Research of
• Pay per Click subscription list

• Sponsorship

New Communication
Models
One One One

Few Person Person

Many Many

Communicating with the e-Customer

e-newsletters
recommendations
Customer

20% Trial

25% Preference
Reviews and ratings

40% Liking
Reviews and ratings

Key Word Search,

90% Awareness
Opt-in-e-mail


Web 2.0 & Social
Network
• Participation • Interactive Web
services e.g. Blogger
• User generated
content • Simplicity

• Rating

• Ad-funding

• RSS

E-Customer Buying Model

e-newsletters
recommendations
Customer

20% Trial

25% Preference
Reviews and ratings

40% Liking
Reviews and ratings

Key Word Search,

90% Awareness
Opt-in-e-mail


Know your E-Customers

Meet Successful
E-Customer
Motivation
E-Customer
Expectations
= Transaction

Fears & Phobias 70

E-Customer Motivation

E-Customer Online Value
Motivation Proposition

Information Search • Content

E-Mail • Customization

Travel • Community

Public Authorities • Convenience

Know How to • Choice

• Cost Reduction
71

Expectations

Promises

Understand Expectations Information Accuracy
E-Mail Response
Setting & Communicating the Promise
Security Guarantees
Delivering the Promise Delivery Guarantees
Return Guarantees
Price Promises

72

Consumers Pyramid of Trust

A
trusting

Consumer agreement to
two-way communication

Merchant’s promise not to disseminate
information

Visitors choose anonymity

1. Customization - Caters the products, services, and the shopping
experience to you.
2. Contact interactivity - Availability and effectiveness of customer
support tools on a website.
3. Cultivation- Offering deals and incentives and provide follow
up product information.
4. Care - Providing solid service and products.
5. Community - As customers exchange ideas, experiences, and
opinions it exposes service gaps.
6. Choice - Buyers typically prefer a one-stop shopping experience.
7. Convenience – Easy navigation, layout and use of website.
8. Character - Stunning web graphics, video and photos.

The C’s At Amazon.com
Customization Understands customer behavior. Offers
items or bundles.
Contact Tracking Packages.
Interactivity
Cultivation “Today’s Deals” and Gifts.
Care Solid After sales service- Returns and
Refunds.
Community “Your Community” and Discussion
Boards- Discussion with other
customers and share product reviews.
Choice 12 Departments to shop from. Wide
range of products.
Convenience Website is easy to use.

Acquiring online customers is so expensive
(20–30% higher than for traditional
businesses).
Retaining just 5% more customers, online
companies can boost their proﬁts by 25% to
95%.
Increases positive “Word of Mouse”.
Increased E-tailers competition.
Increases revenue.

Amazon

E-Commerce Marketer
of the Year

79

“A Customer Description that includes Demographic,
Geographic and Psychographic characteristics,
buying patterns, creditworthiness, purchase history,
etc.”
http://www.businessdictionary.com/definition/customer-profile.html

“Customer profiles refer to a data collection which
shows the socio-economical and demographical
characteristics of a group of people.”

Customer profiles can be broken down into
two types:

1. Demographically based profiles: this is organised
based on a set of predetermined characteristics e.g.
age, sex, marital status

2. Behaviour-based profiles: this is prepared after
observing the behavioural patterns a customer e.g.
website visits and payment patterns

BUSINESS TO CUSTOMERS
(B2C)
ACCCESS TO CHANNEL

INFLUENCED ONLINE

PURCHASE
D ONLINE

1. Access to channels: review who has access and usage of the
internet this must be looked at from both a geographic and

demographic standpoint. Also the non-users of the internet

( who comprise of mainly adults) look at what other forms of
media they are following and why
2. Influenced online: Analyze how influential the online media is on
clients.
-Do customers go online to gain information on products or
services?
- Are customer buying decisions persuaded by what they see
online?
- Is online inlfluence strong in the buying process of our market?

Information shown in
a customer profile

Beneﬁts of Customer Proﬁles
1. Helps the business to understand untapped
market potential
2. Improve target marketing
3. Choose better store sites
4. Cost Effective
5. Helps you find out who are your unwanted
customers
6. Categorize customers by more relevant and defined
criteria rather than just general impressions

1. Solve your customer complaints by being quick and friendly.
2. Provide a "Contact Page" on your web site.
3. Create a customer focus group.
4. Create a long term relationship with your entire customer base
e.g. E zine.
5. Interact with your online customers on a regular basis e.g. chat
room.
6. Keep your product available to your customers at all times.
7. Offer a free trial of your product for a set period of time.
8. Give your new customers surprise free gifts.
9. Keep your loyal customers happy e.g. discounts and free gifts.
10. Give your prospects extra incentives so they will order faster
e.g. free shipping.

E-Customers
Researching the Online Customer

http://www.babycenter.com/
http://www.babycentre.co.uk/

Tamika
Griffith

E-Customers

BLOGS

Dadformation anyone ?

“I am always so tired of seeing
articles about single moms. I am a
single father raising a daughter
alone. I never see articles about
dads doing this, and the issues
that they have”

Dads at BabyCenter, tell us: Do you
read Momformation? Do you feel
comfortable commenting here?

E-Customers

ONLINE POLLS
&
SURVEYS

E-Customers

CHAT ROOMS/
FORUMS

E-Customers

BULLETIN BOARDS

COMMUNITY: Boards
Bulletin Boards
Welcome to the Babycenter Community! Connect and share on the topics
most important to you from family ﬁnances to what's for dinner. You can also
talk with expecting moms who are due when you are, or parents who have
children born the same month as yours.

Popular Boards

- Bargain Hunters

- Actively trying to conceive

- Cooking for your family

Popular Boards:
Bargain Hunters
Share your tips on saving money and where to ﬁnd the best bargains, deals,
and freebies for your family. If you're looking for free stuff and great deals,
check out our advertiser sponsored

BabyCenter facebook app
Started By BCRebecca, Feb-02 Did you guys know we now have a
BabyCenter facebook app? Check it out: http://apps.facebook.com/
howbigismybaby/Get your own:http://apps.facebook.com/
howbigismybaby/proﬁle/edit Only...

Popular Boards:
Bargain Hunters:
Advertisers/marketers should advertise on babycenter when having any sale/
bargains.

Sponsor use the information from the bulletin boards to formulate
extensions for their products. For instance a sponsor on babycenter may
want to sell its products on e-bay (as oppose to the store only) to attract
bargain hunters.

A marketer may want to send email messages to users on Facebook. These
messages can be anything from a new product, a sale, advice and tips, etc.

Advertisers may also want to join the bulletin boards discussion and inform
users of upcoming sales and events at no cost.

Cooking for Your Family
Marketers can use the information on the bulletin board:

- Sponsor page: Build Brand Awareness

- Offer free recipes with purchase of products

- Sponsor a live online cooking session such as Healthy
Cooking for
Kids on every Monday at 11:00a.m. The sponsor not only gets
brand
recognition but creates recipes and tips from use of their
product.

- Marketers can segment their offerings such as Healthy
Living,
Expecting Guests, Slumber Party, Fundraisers, Etc.

E-Customers

Focus Groups

Information Consumer Information Consumer Information Consumer

Shopping list of Market Research
Business Need
Products/Vendors Review

Beneﬁts of a Focus Group to
Drawbacks of the focus
Online Marketing
Analysis of the focus group group to online marketings

E-Customers

Web Analytics
www.clicktracks.com
www.webtrends.com

Make sense of search marketing. Find out which paid keywords and organic
terms generate traffic and conversions via easy-to-interpret Web analytics reports graphs
and trends.
See what's changed Quickly spot unusual activity by comparing major differences in
key performance indicators (KPI) and metrics. For example, a particular keyword may
drive much more traffic this week than last week.
Prevent click fraud. Identify the search marketing ads that are eating away at your
budget without delivering results.

Understand visitor behavior. Data visualizations take the guesswork out of analyzing
visitor behavior by showing you exactly how visitors are interacting with your site.

Stay current. Unlike plain Web stats, Web tracking or
Web analytics software, our hosted solution is updated
constantly – so your tools stay current automatically.

Things are changing and
changing fast
• Growth of mobile phones & Mobile
Exponential
wireless devices (iPod, iPad etc.)
Change in Human
Behaviour &
• Growth of Internet
Society
(See Tunesia to
• Growth of Cable & Interactive Digital TV &
WebRadio & Digital Signage Egypt via Twitter,
Facebook &

• Growth of Computing capability YouTube)

• Growth of affordability of the technology
(See quotations in your text book) 107

Mobile Devices

Mobile phone Technological Advances

Today’s Cell phone features
Cell phones are about to evolve again in size, in features, and in scope of use.
The latest in mobile technology has a slew of new features that are a marketer's
or public relations professional's dream come true.

Cell Phone Features:
•Email,
•Texting,
•Web browsing,
•Word processing,
•Spreadsheets,
•Gaming
•Taking pictures or video added to most cell phones.
•Touch-screen technology
•Voice control has been available to give commands and dial phone numbers but
in the next year, voice control will enhanced to allow you to send messages and
surf the web.

Near Field Communication (NFC)

• NFC technology
– Provides a way for consumers to use mobile phones for
making payments, among other things.
– Other uses of this technology
• Ability to transfer photos from phone to digital photo frames

Going Paperless with Cell Phones

• Access to store coupons and tickets to
concerts.
–Customer logs onto the web site using cell phone,
calls up the coupon or the ticket pass, shows it to
the sales clerk or at the event gate, and receives
the discount or the seat at an event.

Show your mobile coupon to the cashier
to get your discount!

Going Paperless with Cell Phones

• Continental Airlines is
experimenting with a cell-
phone check-in system
where the passenger would
show an encrypted 2D bar
code to a TSA agent instead
of a paper-boarding pass.

GPS in Cell Phones now LBS
• LBS can locate cell phone users in the same area.
The service is enhanced with additional services
such as suggesting nearby restaurants and stores
to locating your friends’ whereabouts.
• GPS will be enhanced with the availability of 3-D
maps that users can zero in on specific locations or
spin the globe with just the touch of a finger.

iPhone Features for Sales Professionals
• Apple has introduced several new features
that can help sales, marketing, and public
relations people track projects and people
better.
• New features include:
– Sales process, a voice reminds you of the
steps of the sales process
– Expense Report, tracks expenses and
replaces lost receipts.
– Car Locator, GPS feature locates where
you parked your car.

iPhone Features for Sales Professionals
– Lie Dectector, by holding the iPhone
within 6 feet of a prospect’s face, the
phone will scan the person’s facial
expressions and flash “OK” or “BS”
depending if the person is telling the truth
or telling a lie.

– Persuasion Booster, makes the sound of
the sales person’s voice digitally
enhanced to project greater confidence.

Mobile User Interfaces + Mobile Web/
•
Widgets
Mobile computing is rapidly becoming a new
platform for everything from consumer mobile
apps to B2E (business-to-employee) and B2C
(business-to-customer).
• Modern day smartphones like the iPhone,
Android, Blackberry, and others deliver better
interfaces for browsing the web, thus making it
accessible to more people.
• Widget-like applications will become more
common especially in B2C strategies.

Display Technologies
• Display technologies will also see improvements in the
upcoming years.
• New technologies like active pixel displays, passive displays
and pico projectors will have an impact. Pico projectors - the
tiny portable projectors will enable instant presentations in
informal settings without cumbersome equipment.

E-Tools Presentation
Mobile Devices

Mobile Devices
 Laptops
 Blackberry smartphones
 I phone
 Cellular phones
 Bluetooth & Infrared connectivity
 Mobile internet connectivity

Mobile Marketing Elements

SMS + Bluetooth + MP3 players +
Cameras =
Mobile Marketing Heaven

Powerful interactive device which has somehow
moved far beyond being just a phone.

 Described simply by experts in mobile marketing as
personal marketing.

Mobile advertisers are using ﬁve main tactics to deliver their
message:
 Drive traffic to branded mobile websites
 Click-to-call
 Campaign-speciﬁc landing page info
 Email capture
 Send text, picture, audio, or video message to user

 The value perceived in the advertisement is key to the attitude concerning
that ad.

 Entertainment quality and the level of information in the ad help determine
that value.

 High credibility associated with the ad positively influencing value.

 Irritation will negatively influence perceived ad value.

 High frequency of ads will negatively influence value of the advertising.

 Persons who consider privacy very valuable will have a negative perception
of the ad's value.

Ads must be targeted, provide informative and/or entertaining content with a
level of effective credibility.

Mobile Marketing
Initiatives
 Text and win  Multimedia messaging

 Voting and participation on  Direct ad response: text a
TV code to receive coupons

 Quizzes  Mobile music promoting
culture
 Games
 Bluetooth/ infrared
 Mobile content (pictures,
ringtones, video)  Podcasting

 CRM  Mobile search

Corporate Social
Responsibility

Customer
Relationship
Management

Dear Valued Customer, in order to avoid the
total suspension of your service please visit one
of our bmobile stores and make a pymt or set up
a pymt plan.

Top up w$50, 4 a chance to win Beyonce
Tickets!

E commerce marketing

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