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Stan Mann
Specializing in helping independent
financial advisors get more profitable clients.
Today’s Topic
by
Stan Mann
You will leave this
seminar with...
• A new compelling marketing message – or
• Improvements to your present message – or
• Knowing how to craft an irresistible message
What’’s a Marketing message?
• A marketing message is what you say
(or write) to entice someone to do
business with you

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How important is your
marketing message?
• Your
business will
live or die
according to
your
marketing
messages
Game Plan
• Focus on verbal marketing message
• Explain the four steps to create it
• Work one-on-one with you to craft your
own message
The Four Essential Steps
1. Who you work with
2. Their problems
3. Solutions you provide
4. Your story
Optional Step
• Disclaimer
• Not a part of this time-tested process

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Here's how to deliver
your message
Who you work with
• Your ideal client
• Picture him/her in
your mind
What your client’’s problems are
PAUSE
• Stop
talking
and listen

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Respond to the next question
with your solutions When they ask how do you do that
• DON’T ANSWER THAT QUESTION
Instead
• Describe the results you provide
Your story tells ...
• Their problems and negative results
• The solutions you provided
• The results/benefits you provided
• How long it took

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Sample marketing
message #1
"I do retirement planning."
Sample marketing
message #2
"I help people plan their
retirement."
Sample marketing
message #3
"I help executives plan their
retirement."
Sample marketing
message #4
"I help executives at
Boeing aircraft plan their
retirement."

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Sample marketing
message #5
• “I help Boeing executives confused
by their retirement options”
• “Choose wisely and reach their
retirement goals.”
Recap
• Who
• Their problems
• Your solutions
• Story
Let's get to work
• Volunteer to be helped to craft your
irresistible message
• Hit *6 to unmute yourself
Free session to craft your
irresistible message
• Send an email to
Stan@solutions4advisors.com
• Just put in the subject line:
• “Help me craft my irresistible message”

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Remember I’’m here for you
Thank you
• Email: Stan@solutions4advisors.com
• Subject: irresistible message
• Website: solutions4advisors.com