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Coalition for Space Exploration
Coalition for Space Exploration

Launch Pad Communications PowerPoint

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Title Page
(embed video)
Launch Pad Communications Erica Binns Ciara Bujanos Meredith Clampitt Abbey McLaughlin Megan Sayler Allie Wallace Liz Yardley May 6, 2010
Coalition for Space Exploration ,[object Object],[object Object],[object Object]
Research ,[object Object],[object Object]
Research ,[object Object],[object Object],[object Object]
Research ,[object Object],[object Object]
Research ,[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object]
Social Media Use
Most Watched TV Channels
Research ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
Strengths ,[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object]
Key Publics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],2. To increase public interest and support for an ongoing United States space exploration program.
STEMulate America
Goal One Objectives ,[object Object]
Geek Week Poster
Geek Week Programs
Goal One Objectives ,[object Object]
Discovery Voyager
Discovery Voyager Tour Cities
Media Kit
Website
[object Object],[object Object],Satellite Media Tour Chicago Jan. 12 to Jan. 13, 2011 Los Angeles May 14 to May 18, 2011
[object Object],Goal Two Objectives
“ Where would you be without space?”
 
 
 
[object Object],Goal Two Objectives
Social Media Initiatives
Facebook Fan Page
Facebook Analytics
Facebook Ad
Total Campaign Budget ,[object Object]
Thank you!

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Launch Pad Communications PowerPoint

Notas del editor

  1. Our research has shown that these are the problems that need help…..
  2. Our research has shown that these are the problems that need help…..
  3. Our research has shown that these are the problems that need help…..
  4. Presenters: Explain each step of our primary research…in greater detail
  5. Presenters: Explain each step of our primary research…in greater detail
  6. Talking points • Statistics on U.S. student performance in STEM subjects • Mission of the Discovery Voyager and the program • The Coalition’s role/goals in STEM and the bus • Progress of the Discovery Voyager (activities, cities and dates visited, public’s reaction) • Speak with Brainiacs about how the tour is going
  7. Through our research we found that Facebook is a cost-effective way to specifically reach our target audiences…
  8. Includes Discovery Voyager Facebook ad
  9. Presenters: Discuss budget facts in more detail…elaborate.