Andy Cotgreave, Technology Evangelist, Tableau - Data = Art: What links the artist and the analyst?
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Data analysts are some of the most important contributors to today's organisations. Their contributions are enabled not by filling in requirements documents but by exploration, feel, intuition, and creativity. As tools and data move into the Cloud, the leading edge analytical tools support creative flow. In this session, Andy will explain how four key elements of creative tools should be baked into all modern analytics tools.
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Andy Cotgreave, Technology Evangelist, Tableau - Data = Art: What links the artist and the analyst?
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- But here’s thing: Tableau, we believe most inspiring advancements computer revolution different altogether We believe most exciting advancements revolution are those…
- In the cloud…. They do billions operations second process complex concepts embedded tiny devices Their power,
- Often take away drudgery. sorting mail detecting fraud routing traffic self-driving without steering wheels that will take us around
- But here’s thing: Tableau, we believe most inspiring advancements computer revolution different altogether We believe most exciting advancements revolution are those…
- Expand our creative potential human beings Tableau, give steering wheel, not take away. We believe next great steps aren’t automating routine About unleashing creative potential your mind <PAUSE> Example computing advancement did this
- Computer Aided Design Ability construct modify designs virtually. Imagine designer before CAD.
- Your work paper. Changing design painful Imagine finished design, client said, “What if move master bed 1st floor?” Frustrating Experimentation costly CAD, suddenly drag shapes, new angles, figure new idea good one.
- Incredibly empowering people Ideas putty, thanks computers. World tremendously improved <PAUSE>
- Exciting thing happening now software, creative tools easier. Creative software historically required expertise, now Sketchup Tinkerpad Paper power more people And already, we can see
- amazing results pour out, help people think creatively. <PAUSE>
- Now, you might ask, “why earth is this guy talking creative tools and arts?” Because traditional BI has missed a key point The answer is that
- Data analysis is a creative process. People work data emerging most import c_problem solvers modern org People work data becoming some most important c_thinkers modern society [And at Tableau]
- And at Tableau, we believe unleash their creative genius most important goal modern analytics strategy
- People think of Analysts as different from creative profs like Artists Fact, many say Data Analysis + Art are opposites But actually similar: Analysts, Artists both are on mission reveal new Reveal truth, meaning. Artists challenge look world differently | So should analysts Analysis+ Art both Observation | Curiosity | Creative Problem-Solving <PAUSE>
- Creative thinking crucial Arts. Everyone knows. But how many say “supporting creative thinking” crucial BI platform Never listed RFP. BI requirements - KPIs, gauges. We’re putting creative analytics in the centre of org’s capabilities. better answers, deeper thinking, more engaged employee Our fundamental design strategy recognizes 4 crucial things for analytics that are same as creative tools <PAUSE>
- First, encourage experimentation. Central element creative problem solving ability sketch, experiment.
- Andrew Wyeth, American artist, start charcoal drawings –rough notations – then advance detailed studies watercolor; if something working, begin work oil paint. Look at the first sketch – mistakes, iterations, flow. Do Traditional BI tools let you do that first? No – you design the end result first attempt [Creative thinkers start…]
- So imagine impact bringing experimentation / fast prototyping your data strategy. What if people your company given tools invention? Opportunities your employees will uncover will explode. Way more than any major centralized data science project Bring up because Tableau arch software support fast experiment data We creating analytics platform embraces fast prototyping, creative experiment So ideas putty in your hands. Key part design philosophy, <PAUSE> 2nd key attribute software supports creativity
- Speed System provide feedback creator immediately. Imagine if artist mark paper, showed 10 later. Impossible to work.
- Artists need immediate feedback, connection ideas, maintain focus. That’s why Tableau investing speed improvement after another. You going see next big wave speed investments today. So you stay connected your work, chase ideas. 3rd requirement creative software
- Expressiveness Brilliant artists don’t use paint-by-number worksheets They don’t confine selves prior expression [They start blank canvas] They start blank canvas, block wood, carve unique thoughts medium When comes data, expressiveness important, Isn’t something business software good at.
- For how many years BI dominated wizards, dialog, templates constraining our thoughts narrow path? At Tableau, expand expressive data, by giving canvas innovation In fact, launched Tableau, unexpected happened. Expected people
- Create results like these Familiar visualizations And you did But then
- we received this visualization from customer one day.
- And then this one
- And this one
- And over years many more from you… First thought you playing around. Turns out you were. Why were people sending us their charts as if they were paintings? Because they were empowered and proud and invigorated But then learned that this
- Fantastic way look airline flight volume, delays, cluster airports. You can pluck out key findings quickly And this
- Just right way look video game data And so on down line Your creativity inspired us. Today emboldened make expressive essential analytics platform. <PAUSE> Leads 4th requirement creative software And that is
- Giving people Control. When inspired idea, need do yourself, like artist. Something’s mind’s eye, need get out.
- Da Vinci didn’t do great work using “Painting Request Form” No, creative flow himself.
- And that’s what Tableau bring you: Ability FLOW data. We want help you build culture creative analytics workplace empowering, satisfying people and brings out best in them. <PAUSE>
- Experimentation | Speed | Expressiveness | Control Those crucial design requirements 21st century BI system That system building for you Mission serving brilliant people Also about building brilliant companies.
- Experimentation | Speed | Expressiveness | Control Those crucial design requirements 21st century BI system That system building for you Mission serving brilliant people Also about building brilliant companies.