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Cocoadiva Group3
- 1. Business Plan www.cocoadivasf.com Presented By: La Wanda Smith Carrie Maultsby Tamika Workmon
- 4. The Product
- 5. The Team
- 11. Competitive Comparison Categories Cocoa Diva Chocolate Café’s Chocolate Retailers Online/Brick Product Regional & World Variety Variety Image Urban, Upscale Cafe Variety Entertain-ment Cultural Style None None
- 15. It’s Just Tasty:
- 17. The Financials
Notas del editor
- La Wanda Smith is the founder and CEO Carrie is the VP Marketing & Communications Tamika Finance Manager Watch Video!
- During our presentation we will answer these important questions investors want to know. We will discuss: The Business The Product The Industry The Market The Benefits The Marketing Plan The Team The Financials
- The future is now, together wine and chocolate is the life of the party! The explosion of wine and chocolate in Northern California has been a growing trend for decades. Pairing wine and chocolate products together is a new concept. Our strategy is to provide products and services online. This will allow us to reduce start-up costs & overhead, grow the business and make a profit sooner than having a storefront/lounge. We will retail chocolate and wine products from the website plus chocolate and wine pairing services online as well.
- Online we will offer a variety of chocolate and wines including: Chardonnay peanut brittle, wine fudge, cabarnet brownies, chocolate covered wine grapes!
- Yes, we are qualified. I have been a District Manager at 7-Eleven, Inc. for 5 years learning operations and retail. I have started a weight loss clinic called, BodysculptMD in Oakland from the ground up. I have a profound passion for food especially chocolate and wine. Carrie Has over 7 years in Marketing experience in the gourmet food services sector. She has a passion for everything, hip, urban, and cultural. She loves a good glass of chardonnay and regularly dreams about white chocolate. Tamika Financial Advisor for retail and institutional sales accounts (providing investment advice). Over 10 years experience. Certified retirement plan counselor CRPC and CFP certificate.
- One of the newest trends in theme parties is chocolate and wine pairing. It is not easy to find that perfect bottle of wine to pair with chocolate as the wrong wine varietals can ruin an experience. That’s where we come in to help by offering online and special event pairings.
- In the wine industry it is often said that Women purchase most of the wine, while men drink most of it. So LADIES you might wanna hide that bottle from your man.
- Our target market for special events is the Bay Area. These figures contain Census data ranging from 2000-2008 for Alameda , San Francisco, and Santa Clara County. As you can see we are a very educated and well off population, that produces and probably drinks alot of wine.
- To increase brand awareness Corporate Events will also be a big part of our Marketing plan. Because women do most of the wine purchasing we plan to target female owned businesses.
- Our Online Market will target wine and chocolate consumers and anyone
- What is going to make Cocoa Diva unique is the worldly upscale aesthetic that the brand represents.
- If you’ve ever felt happy, alert, or extremely intelligent after eating chocolate that’s because chocolate increases your endorphins and serotonin, which act as anti-depressants. Eat up
- Wine Also has great mental and physical benefits. When consumed in moderation. So, Drink up…Moderately
- Last and most Importantly. Wine and Chocolate is just really tasty when paired together. So Drink and eat for your health, beauty, and longevity!
- Include percentages: 50% of sales generated from corporate functions, 20% special events and 30% online Venues to sell chocolate & wine products: -The Berkeley Rep. -Malinda’s Theatre in West Oakland
- Revenues start at 160,000, most sales are generated from wine with a high GP. After that, each year sales increase 80k for the next five years according to industry trends. Cumulative cash flow will remain negative until Q3 if 2011, when we project the business to break even. By the third year of our five year projection, we will have annual cash flow of $48,000 and our cumulative cash flow is $67,530. With these figures, our internal rate of return (IRR) is 11%
- Our Exit Strategy is to have our company acquired by a larger company in 5 years. Then, we will pay off angel investors at 11% ROI.