Code Computerlovers Louis Georgiou and Dawn Williams attended the Figaro Digital Summit, where they discussed how hmv took a different approach to reinvigorating their store network by using their online channels.
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hmv.com - Transforming a retail giant into a content creator
1. hmv.com
Transforming a retail giant into a content creator
Louis Georgiou
louis.georgiou@codecomputerlove.com
Dawn Williams
dawn.williams@codecomputerlove.com
16. “maximise audience
engagement and
drive new revenues”
assert brand credibility
find new audiencesand advocates
maximisestore network
buildcommerce links
create new revenuestreams
17. The Home of EntertainmentAcontentplatformtofulfilmoreneeds,moreoften.
18. CREATIVE CHALLENGE
Moving past the pile it high, sell it
cheap commerce approach and
establish hmv as a credible source
of entertainment content.
TECHNICAL CHALLENGE
Becoming the gateway for a
number of different entertainment
offerings with slick elastic search at
its heart.