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Falling Walls Lab 2013

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Breaking the Walls of Fair Translations

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Falling Walls Lab 2013

  1. 1. FAIR TRANSLATIONS MARIE-LUISE GROß GERMANY UNIVERSITY OF VIENNA # Sonntag, 10. November 13 1
  2. 2. MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS Intercultural communication can be tricky... Sonntag, 10. November 13 50.000.000.000 $ 37.500.000.000 $ 25.000.000.000 $ Source: http://www.beinsport.tv/ Be careful with the cat! No say the cat is in the sack, when you have not the cat in the sack. G. Trappatoni ...that‘s why the demand for professional translation services is growing: 12.500.000.000 $ 0 $ 1995 Translation Market Value 2000 2005 2010 2011 2012 2013 Source: Common Sense Advisory # 2015 2
  3. 3. MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS Intercultural communication can be tricky... Sonntag, 10. November 13 50.000.000.000 $ -30% since 1995 37.500.000.000 $ Source: http://www.beinsport.tv/ Be careful with the cat! No say the cat is in the sack, when you have not the cat in the sack. G. Trappatoni ...that‘s why the demand ...but as prices of for professional translation services translation services is are falling... growing: 25.000.000.000 $ Source: Common Sense Advisory # ...commoditization threatens the industry. 12.500.000.000 $ 0 $ 1995 Translation Market Value 2000 2005 2010 2011 2012 2013 2015 3
  4. 4. # MARIE-LUISE GROß BREAKING THE WALL OF FAIR TRANSLATIONS George Akerlof Nobel Prize winner 2001 Source: Wikipedia.org It‘s a lemons problem! The solution: An online marketplace for fair translations! information asymmetry + quality uncertainty adverse selection market failure Sonntag, 10. November 13 •Commit to fair prices •Build trust •Foster long-term partnerships •Exchange knowledge •Gain visibility 4

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