The document provides guidance on how to succeed with digital transformation. It discusses that only about 30% of digital efforts actually succeed due to the complexities involved. It identifies 9 traits of successful digital transformations: 1) Taking a human-centered design approach to understand customer needs, 2) Addressing emerging technologies to stay relevant, 3) Digitizing the business strategy rather than having a separate digital strategy, 4) Prioritizing data and analytics, 5) Fostering innovation, 6) Developing skills and talent, 7) Establishing collaborative partnerships, 8) Implementing an agile approach, and 9) Providing leadership alignment and support. The document discusses each trait in further detail and provides recommendations for organizations undergoing digital transformation