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Is the future of work 
bigger companies 
employing less people? 
The Australian perspective
About the research 
I love thinking about the future of work. And recently there’s been a lot of 
discussion that the future of work means bigger companies employing less people. 
It’s hard to draw any other conclusion when you look at deals like the Facebook 
acquisition of WhatsApp, a US$19 billion dollar acquisition with just 55 employees. 
I’ll save you pulling out the calculator –Facebook are paying an incredible $350m or 
so per employee! 
I wanted to understand the Australian perspective on whether we’re seeing the 
start of a major disconnect between number of employees and firm value. To do 
this we’ve spent some time running the numbers on the ASX 100. And the results 
might surprise you! 
If you’ve got questions about this data, or want to learn more about how 
Cognology helps over 250 Australian companies get the most out of their 
employees, please don’t hesitate to get in touch. 
Kind regards, 
Jon Windust 
CEO – Cognology 
2
The100 largest companies in 
Australia (the ASX 100) 
employ1.4m people 
At an aggregate level, these 100 
companies are worth just over 1.4 
trillion dollars (yes, with a T!) 
So at an individual level, the 
market values each Australian 
employee at just over $1m 
($1,002,617 to be exact) 
Source: Google Finance (FactSet) – September 2014 
3
Are you worth 
$1,002,617? 
4
The big earners 
in the US work in the cloud 
Source: Google Finance (FactSet) – September 2014 
Here in Australia the big money is 
still in the ground 
12.2 
4.2 
2.2 
1.0 
0.7 
0.5 
Property 
and 
Infrastructure 
Financials, 
IT 
and 
Engineering 
Mining, 
Heavy 
Manufacture 
and 
Transport 
Healthcare 
and 
Science 
Consumer 
Product 
Manufacture 
and 
DistribuBon 
Customer 
Service 
and 
Retail 
Average market capitalisation (A$M per employee) 
5
Australia’s most 
valuable employees 
work at Transurban 
Each employee is worth nearly 
A$32m in market capitalisation! 
6
31.8 
28.8 
Australia’s most valuable employees work at 
28.6 
28.0 
21.0 
17.5 
15.6 
13.2 
10.9 
10.1 
9.5 
Market capitalisation (A$m per employee) 
Transurban 
Source: Google Finance (Factset) – September 2014 
7
31.8 
28.8 
28.6 
28.0 
21.0 
17.5 
15.6 
13.2 
10.9 
10.1 
9.5 
Market capitalisation (A$m per employee) 
The majority of the top 10 is 
infrastructure, property and 
oil&gas 
Source: Google Finance (FactSet) – September 2014 
8
31.8 
28.8 
28.6 
28.0 
21.0 
17.5 
15.6 
13.2 
10.9 
10.1 
9.5 
Market capitalisation (A$m per employee) 
SEEK 
is the only technology company 
to make the top 10 
Source: Google Finance (FactSet) – September 2014 
9
What about 
Australia’s least 
valuable employees? ? 
10
0.22 
0.21 
0.18 
0.18 
0.12 
0.12 
0.11 
0.10 
0.09 
0.09 
0.09 
Market capitalisation (A$m per employee) 
The bottom 10 is dominated by 
retail, engineering and 
logistics 
Source: Google Finance (FactSet) – September 2014 
11
On a market capitalisation basis, Toll, Qantas, Myer and 
0.22 
0.21 
0.18 
0.18 
0.12 
0.12 
0.11 
0.10 
0.09 
0.09 
0.09 
Market capitalisation (A$m per employee) 
Downer are all worth 
less than $100k per employee 
Source: Google Finance (FactSet) – September 2014 
12
THE DIFFERENCE BETWEEN THE VALUE OF A 
TRANSURBAN AND DOWNER EMPLOYEE IS AN 
ASTONISHING 367 TIMES 
367x 
$0.09m 
$31.8m 
Source: Google Finance (FactSet) – September 2014 
13
Cognology is an Australian company making Talent Management software for 
the future of work. Over 250 businesses use Cognology to empower cutting 
edge talent strategy. 
We build technology to help our clients with performance, engagement, 
retention and learning for their entire employment lifecycle. Our research and 
development efforts are continually looking for ways to make it easier for our 
customers to execute business strategy, develop their people and do great 
things together. 
Learn more about Cognology at http://www.cognology.com.au/ 
14

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Who are Australia's most valuable employees?

  • 1. 1 Is the future of work bigger companies employing less people? The Australian perspective
  • 2. About the research I love thinking about the future of work. And recently there’s been a lot of discussion that the future of work means bigger companies employing less people. It’s hard to draw any other conclusion when you look at deals like the Facebook acquisition of WhatsApp, a US$19 billion dollar acquisition with just 55 employees. I’ll save you pulling out the calculator –Facebook are paying an incredible $350m or so per employee! I wanted to understand the Australian perspective on whether we’re seeing the start of a major disconnect between number of employees and firm value. To do this we’ve spent some time running the numbers on the ASX 100. And the results might surprise you! If you’ve got questions about this data, or want to learn more about how Cognology helps over 250 Australian companies get the most out of their employees, please don’t hesitate to get in touch. Kind regards, Jon Windust CEO – Cognology 2
  • 3. The100 largest companies in Australia (the ASX 100) employ1.4m people At an aggregate level, these 100 companies are worth just over 1.4 trillion dollars (yes, with a T!) So at an individual level, the market values each Australian employee at just over $1m ($1,002,617 to be exact) Source: Google Finance (FactSet) – September 2014 3
  • 4. Are you worth $1,002,617? 4
  • 5. The big earners in the US work in the cloud Source: Google Finance (FactSet) – September 2014 Here in Australia the big money is still in the ground 12.2 4.2 2.2 1.0 0.7 0.5 Property and Infrastructure Financials, IT and Engineering Mining, Heavy Manufacture and Transport Healthcare and Science Consumer Product Manufacture and DistribuBon Customer Service and Retail Average market capitalisation (A$M per employee) 5
  • 6. Australia’s most valuable employees work at Transurban Each employee is worth nearly A$32m in market capitalisation! 6
  • 7. 31.8 28.8 Australia’s most valuable employees work at 28.6 28.0 21.0 17.5 15.6 13.2 10.9 10.1 9.5 Market capitalisation (A$m per employee) Transurban Source: Google Finance (Factset) – September 2014 7
  • 8. 31.8 28.8 28.6 28.0 21.0 17.5 15.6 13.2 10.9 10.1 9.5 Market capitalisation (A$m per employee) The majority of the top 10 is infrastructure, property and oil&gas Source: Google Finance (FactSet) – September 2014 8
  • 9. 31.8 28.8 28.6 28.0 21.0 17.5 15.6 13.2 10.9 10.1 9.5 Market capitalisation (A$m per employee) SEEK is the only technology company to make the top 10 Source: Google Finance (FactSet) – September 2014 9
  • 10. What about Australia’s least valuable employees? ? 10
  • 11. 0.22 0.21 0.18 0.18 0.12 0.12 0.11 0.10 0.09 0.09 0.09 Market capitalisation (A$m per employee) The bottom 10 is dominated by retail, engineering and logistics Source: Google Finance (FactSet) – September 2014 11
  • 12. On a market capitalisation basis, Toll, Qantas, Myer and 0.22 0.21 0.18 0.18 0.12 0.12 0.11 0.10 0.09 0.09 0.09 Market capitalisation (A$m per employee) Downer are all worth less than $100k per employee Source: Google Finance (FactSet) – September 2014 12
  • 13. THE DIFFERENCE BETWEEN THE VALUE OF A TRANSURBAN AND DOWNER EMPLOYEE IS AN ASTONISHING 367 TIMES 367x $0.09m $31.8m Source: Google Finance (FactSet) – September 2014 13
  • 14. Cognology is an Australian company making Talent Management software for the future of work. Over 250 businesses use Cognology to empower cutting edge talent strategy. We build technology to help our clients with performance, engagement, retention and learning for their entire employment lifecycle. Our research and development efforts are continually looking for ways to make it easier for our customers to execute business strategy, develop their people and do great things together. Learn more about Cognology at http://www.cognology.com.au/ 14