Key Statistics from Wakefield Research Study for .CO -- April 2013

1. Key Findings of The Small
Business Domain Name Study
Conducted by Wakefield
Research, on behalf of .CO
The .CO Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 small business owners
at companies with 100 employees or less, between April 19th and April 29th, 2013, using an email invitation and an online
survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by
the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular
study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the
result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

2. Source: Wakefield Research, April 2013

3. 49% of Small Business Owners with
a Website or Blog are Not
Completely Satisfied with their
Current Domain Name
Source: Wakefield Research, April 2013

4. 55% of Small Business Owners with
a Website or Blog Believe they have
Lost Business or Customers as a
Result of Not Getting their First
Choice Domain Name
Source: Wakefield Research, April 2013

5. 35% of Small Business Owners Had
to Try 3 or More Domain Names
Before Settling on the Name for
their Website or Blog.
Source: Wakefield Research, April 2013

6. 52% of Small Business Owners with
a Website or Blog Would Change
their Domain Name if they Could do
so without Consequences.
Source: Wakefield Research, April 2013

7. When Choosing a Domain Name,
63% of Small Business Owners Fail
to Consider the Domain Extension
(or what’s to the “right of the dot”)
Source: Wakefield Research, April 2013

8. 29% of Small Business Owners Say
they Don’t Know what a “Domain
Extension” is…
and of the 71% Who Say they Do
Know -- 2 in 5 are Actually Wrong.
Source: Wakefield Research, April 2013

9. When Choosing a Domain Name,
63% of Small Business Owners Fail
to Consider the Length of the Name.
The Average Number of Characters in the Domain Names of
SBO, Across all Domain Extensions, is 15.
Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013

10. Source: Wakefield Research, April 2013

11. 57% of Small Business Owners with
a Website or Blog Say that Finding a
Good Domain Name for their
Business Was Just as or More
Difficult than Naming their Baby!
Source: Wakefield Research, April 2013Source: Wakefield Research, April 2013

12. 46% of Small Business Owners Say
they are More Likely to Find a $100
Bill on the Street, than to Find a
Great .COM Domain Name that
Hasn’t Already Been Taken.
Source: Wakefield Research, April 2013