1. 2012 is……………
Great Time to be in Great Time To Be
Real Estate Industry With Coldwell
Banker

3. Historical Existing Home Sales 1989-2011 + 2012 Forecast
(2007-2010 Data Reflects NAR® Re-benchmarked Data)
8,000,000
7,000,000
4,450,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Years Units Sold

4. 5 Key Industry Trends
1. Major consolidation & realignment among brokerage firms
2. Implementation of advanced technology to have 1st point
of contact with the consumer
3. Consumer Desire to be in control of the home
buying/selling process (Referred to as Consumer Centric)
4. Persistent pressure from dot.com
discounters and virtual companies
5. Gen Y Consumers influencing the
sales process

5. A 3 - Way Leadership Position
#1 Operator in Nation #1 Real Estate Co in Nation
The #1 Real Estate
Brand in the Nation

6. A Global Presence Rivaling Any Other
International Real Estate Brand
3,100 offices and
approximately 85,000
agents Worldwide in 51
countries on 6 continents
US Domestic Presence
2,400 offices

7. The Leading Selling Real Estate Brand in America!
2011 Realtrends Top 500 Broker Report
Closed Dollar Volume*
140,000,000,000
120,000,000,000
Closed Dollar Volume
100,000,000,000
80,000,000,000
60,000,000,000
40,000,000,000
20,000,000,000
-
Coldwell Keller ReMax Real Prudential Sotheby's Century 21® Better Homes ERA® Real Living® Realty
Banker Real Williams Real Estate ® Real Estate International and Gardens Executives®
Estate, LLC® Estate ® Affiliates® Realty® Real Estate®
Leading Selling Networks in 2010

8. NRT is America’s Largest Full-Service Real Estate Company
746 Offices
5,300 employees
44,000 agents
35 Metro Areas
4 Brand Names
12th Largest
Commercial Firm
Real Trends Top 500 Report, April 2011

9. Coldwell Banker Previews® International
A Hyper Exclusive Brand Within A Brand
13,547 Homes Sold over $1M
Each in 2010
Avg. Price $1,850,000
$25 B Sales Volume in 2010
Dedicated Website
Unique Homes, Robb
Report, Wall Street Journal &
other Advertising Partners
Wealth TV and Behind The
Gates Promotional TV- Michael
Corbett of Extra TV, national
Spokesperson

10. An Image and Reputation of Great Prestige & Distinction-
Represented Owners’ of America’s Most Expensive Homes
2011 2010
The Spelling Mansion- 57,000 Le Belvedere-48,000 sq ft.
sq ft Estate French Chateau
Holmby Hills, CA Beverly Hills, CA
$85,000,000 $85,000,000

11. 2011 Nielsen & Comscore National Real Estate Brands Unique Visitors
30,000
26,093
25,000
21,581
20,000 17,475
13,665
15,000 12,364
10,355
8,407
10,000
4,379
5,000
- -
-
Nielsen Comscore
Coldwell Banker Remax Weichert Century 21 Keller Williams

12. Atlanta, GA February 13, 2012
The top 10:
1. Verizon
2. Farmers Insurance
3. Miami Children’s Hospital
4. Mohawk Industries
5. McDonald’s
6. The Economical Insurance
7. ABF Freight
8. BB&T
9. COLDWELL BANKER REAL ESTATE
10. McCarthy Building Companies
Real Estate Brands in Training Magazine Top 125
COLDWELL BANKER #9
Keller Williams #73
Century 21 Real Est. # 96
ReMax #108

13. Top 1,000 Agent Affiliations
2011 Real Trends/WSJ Survey
Number of Transactions
250
200
150
100
50
0
Sides Volume Team Sides Team Volume

14. Exclusive Presentations From Nationally Recognized Authorities:
•Zan Monroe- Ninja Selling
•Patrick Grandinetti from YouTube- (Google™)
•Mike Zimbalist, Futurist-The New York Times
•Housing Debate with Carl Rove and Robert Gibbs
•Jim Gillespie (Named of the most Influential people in US Real Estate)
Reveal 2012 National Ad campaign featuring Tom Selleck
Over 70 Education Breakouts with numerous Designation Courses
Huge Trade Show featuring one on one Technology coaching
Two Enormous Parties –
Opening night performance by America's Got Talent finalists “The Silhouettes”
Closing night entertainment featuring X Factor contestant Brendan O'Hara
Live Music and Dancing, Open Bars with original cocktails created
exclusively for Coldwell Banker®

15. 2012 Annual Puget Sound Sales Rally
Meydenbauer Convention Center- May 23
Ninja Selling is a system that is based on a philosophy of
building relationships, listening to the customer, and then
helping them achieve their goals. It is less about selling and
more about helping people buy!
APPROVED FOR 8 CRS CREDITS!
Featuring THIS 8 HOUR COURSE MAY ALSO QUALIFY FOR 3 CE CLOCK
Zan Monroe HOURS (PENDING CE CREDIT REVIEW FOR WASHINGTON
LICENSEES
Only $25.00 (includes lunch)

16. Our Vision . . . . .
The trusted source of
innovative
real estate solutions, creating
exceptional experiences
for all we serve