Video Marketing: the Why, How and Best Practices
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Gain insight, tips and tactics on video marketing during our Small Business Marketing 101 webcast. Steve Maly with Maly Marketing breaks it all down. You'll come away with knowledge on: • The number one way to increase your marketing ROI • Video marketing tips and examples • How video fits in with social media, email marketing and new business mailing lists At Cole Information, our passion is helping you find new customers.
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Video Marketing: the Why, How and Best Practices
- 1. 8.5 Tips to Dominate Video Marketing
- 2. Session Framework • Steve Maly • Activist • 402.720.0308 • Steve@MalyMarketing.com • Facebook.com/MalyMarketing • @SteveMaly • Lora Ullerich • Digital Media Specialist • Facebook.com/ColeInformation • @ColeInformation 2
- 3. Housekeeping •Dashboard for questions •$50 Amazon gift card •Recording today’s session 3
- 4. •Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4
- 5. 5
- 6. GOALS Online Video Popularity #1 Way to Increase ROI of Current Marketing Efforts 8.5 Video Marketing Tips Case Studies & Examples
- 7. STATS GALORE
- 8. YOUTUBE 800 Million Users per Month World’s 2nd Largest Search Engine Reaches More 18-35 Year Olds than ANY Cable Network 35% of Videos Viewed on Mobile Device Over 4,000 Hours of Video will be Uploaded During this Presentation
- 9. ONLINE VIDEOS Each day 100 million internet users watch an online video 90% of user say that seeing a video about a product is helpful in the decision process More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years 75% of executives watch work-related videos on business websites at least once a week. 1/3 of all online activity is spent watching video
- 10. #1 WAY TO INCREASE YOUR MARKETING ROI
- 12. EDUCATION BASED MARKETING Establishing Yourself or Your Company as the Expert in the Marketplace Through Education
- 13. EDUCATION BASED MARKETING Pulls 8x Better than Product Based Marketing #1 Re-Tweeted Content is Education Based #1 Viewed Videos on YouTube is Education Based #1 Reason People Visit Blogs
- 14. EXPERTS
- 15. EXAMPLES Car Dealership: Learn on How to Get on Average 34% More for your Trade-in Chiropractor: Treat 93% of Headaches Through These Three Techniques Gym: How to Decrease you Chance of Heart Disease by 56%
- 16. IMPLEMENTATION
- 17. KILLER TIP #1: YOUTUBE VS VIMEO
- 18. KILLER TIP #1: YOUTUBE VS VIMEO Reach vs Image Free vs Paid Traditional vs Hipster Masses vs Control
- 19. KILLER TIP #2: BEST USES
- 20. KILLER TIP #2: BEST USES Optimized for Search Video Converts at 52% Higher Rate for Call to Action 2 Minutes Tops Raw is Real
- 21. KILLER TIP #3: FAQ
- 22. KILLER TIP #3: FAQ What are the 10 Most Commonly Asked Questions? What 10 Questions Should they be Asking? 10 Interesting Stats and Changes in Industry Customer Service Piece Make a Plan and Compile
- 23. KILLER TIP #4: ANALYZE
- 24. KILLER TIP #4: ANALYZE
- 25. KILLER TIP #4: ANALYZE Know Your Audience Know What Videos Work Know What Time Frame Works
- 26. KILLER TIP #5: TARGETED ADS
- 27. KILLER TIP #5: TARGETED ADS
- 28. KILLER TIP #5: TARGETED ADS Promote a Specific Video Promote a Service or Product Instead Remarketing Drive Traffic to Your Site or YouTube Page Managed Through Adwords
- 29. KILLER TIP #6: SEO
- 30. KILLER TIP #6: SEO Add Website Link at Beginning of Description & Include http:// at the Beginning Add in Keywords Throughout Less than 90-120 Seconds Have Calls to Action to Engage with Your Video
- 31. KILLER TIP #7: EMAIL MARKETING
- 32. KILLER TIP #7: EMAIL MARKETING 44% of Email Marketers Noticed an Increase in Engagement When They Placed in a Video Consumers are 27x More Likely to Click on the Video Call to Action in Email than Standard Call to Action Sleep Apnea Sales
- 33. KILLER TIP #8: SOCIAL MEDIA
- 34. KILLER TIP #8: SOCIAL MEDIA Integrate with other Social to Experience up to 330x More Engagement Run Ads of Videos as Promoted Posts to Pull in More Traffic Capture Video in 6-15 Second Segments and Post on Twitter BaconfEAST
- 35. KILLER TIP #8.5: VIDEOSK.IN
- 36. KILLER TIP #8.5: VIDEOSK.IN Play a Portion of Your Video and Then Stop It Enter in Email Address to View Rest of Video Facebook Specific Which has Over 500 Years of Video Watched Daily Completely Customized
- 37. TAKEAWAYS
- 38. TAKEAWAYS Raw is Real Know Your Goals Know Your Audience Educate, Educate, Educate Humanize
- 39. QUESTIONS
- 40. ADDITIONAL OFFERS Free 20 Tips on How to Dominate Facebook Marketing 30 Minute ‘Pick My Brain’ Session - $99 Online Marketing Report and Recommendations for $99
- 41. INTRODUCTION Steve Maly, Activist, Maly Marketing 402.720.0308 Steve@MalyMarketing.com Facebook.com/MalyMarketing @SteveMaly
Notas del editor
- My Name is Lora Ullerich & I’m happy to be joined with Steve Maly Activist of Maly Marketing.
- $50 Amazon GC, Microsoft Windows 8 & Office 2013
- Before we get started, a little background about our company.
- Has free downloads including marketing playbooks & also scripts Webcasts Buddy’s blog Articles and other resources www.colecommunity.com Before we get started, we wanted to get a pulse of today’s audience, so I’m going to launch the poll. How do you currently market to your neighbors? Through traditional marketing Digital marketing Social media marketing A combination of all types Or you’re not currently marketing right now