Did you know there's a science to creating a great influencer post? It all starts with a great story. Collective Bias brings you this new white paper, where you'll learn how to: build trust through storytelling, drive traffic online and in store, and attract consumer engagement. Check out this white paper to see how brands like Big Heart Pet Brands and Disney use high quality influencer content to drive engagement, traffic, and sales.

1. B O N U S : 5 S H O P P E R - F O C U S E D
I N F L U E N C E R M A R K E T I N G
C A S E S T U D I E S
Ten Tips for Great
Influencer Posts
Shoppers Will Love

2. 1
There is a science to creating a great post. It all starts with a great story,
first and foremost: a story written genuinely from the influencer’s
perspective, not spoon-fed from the brand. That story has to be something
the influencer dreams up, not something you manufacture for them. It’s
perfectly fine to give them a theme so you have some cohesiveness to your
influencer campaign, but the last thing you want is 50 influencers out there
creating practically identical content for you. You build credibility and trust
for your brand/product through multiple stories told from different angles.
It showcases exactly how great your brand is and how well the
brand/product fits into so many lives.

3. In compliance with FTC requirements, each post must begin with a tactful
disclosure, ensuring the influencers maintain their credibility. It should be
placed at the top of the post so the reader knows from the onset of starting to
read the piece that the post is sponsored content. The disclosure can include
the campaign hashtags, as well.
The FTC is cracking down on non-disclosures so it’s important to be diligent in
making sure every post is clearly designated as sponsored or risk large fines.
But don’t worry about disclosures keeping the readers from engaging with the
content. As long as the content is valuable, useful or entertaining, audiences
don’t care if it’s sponsored. In fact, millennials, a very hard-to-reach target, not
only don’t care, but 20 percent said it had a positive effect on their view of the
brand.*
2
ALWAYS include a
clear and conspicuous
disclosure at the top.
* https://reutersinstitute.politics.ox.ac.uk/sites/default/files/
Reuters%20Institute%20Digital%20News%20Report%202015_Full%20Report.pdf

4. CTA
Ten Tips for Great
Influencer Posts
Shoppers Will Love B O N U S : 5
S H O P P E R -
F O C U S E D
I N F L U E N C E R
M A R K E T I N G
C A S E S T U D I E S