2. Welcome to HD Television
With HD resolution up to 6 times greater than standard resolution
the clarity can be shocking both good and bad…

3. The Good…
Life-like images
Unmatched picture clarity with 6x resolution
Remarkable colour saturation
Amazing detail in clothing
Nothing is more beautiful in news today than the crisp
clarity HD delivers. When makeup is applied properly, your talent
actually look younger and more vibrant in HD. It is the opposite
of what most fear, the key is “when applied properly”.

4. The Bad…
Stray hairs sticking out all over
Lint and hair on jackets
Visible heavy, caked on traditional studio makeup
Makeup on collars
Food in teeth
Nose and ear hairs
The eye must be re-trained to see detail like never before.
What you see in the mirror is what the HD camera sees…
and then some. Every little detail; pore, scar, bump,
blemish and bad makeup application can now be seen in
HD. Once you know what to look for and learn to make
the corrections it’s not as horrible as it seems.

5. Market Drivers
With HD production technology advancement,
learning new HD makeup application
techniques is a MUST to stay competitive.

6. The Colour Basis…
Traditional standard definition makeup looks heavy
and theatrical in HD.
Airbrush application of foundation is the method of
choice of seasoned HD gurus, celebrities and
professional artists and is the technique
Colour Basis teaches across the country.

7. High Definition is a huge investment and the
surest sign of cutting corners is unpolished and
over-made talent that is obvious to everyone.
Don’t overlook or minimize this critical step in
your preparation and success with HD.

8. Why Airbrush Makeup?
It is the most revolutionary way to apply makeup and
looks great in HD because it sprays foundation in
thousands of tiny dots that mimic skin’s pores and is
compatible with the pixel technology of HD.
Flawless skin can easily be
achieved with Airbrush Makeup
and still look as if you are not
wearing foundation.
The goal is to NOT look like you are
wearing any foundation.

9. New Technology
Gone are the days of looking in the mirror and
sponging on foundation to completely cover and
mask skin with an opaque layer of makeup.
With Airbrush Makeup, think of it as more of an
eraser instead of a cover up or mask. Erasing
imperfection and letting the natural skin shine
through. Even if full coverage is needed, it can be
achieved while looking like natural skin.

10. Make the Investment
The biggest emotional impact your viewers
and your talent will have is the way they look
in HD. No one at home sees all the fancy
equipment, control room, full set and millions
of dollars spent. They only see
their favorite anchor looking
haggard, old and scary or
fresh, polished and beautiful.

11. Resources 24 Hours a Day
Colour Basis has an e-commerce branch of the business with
application tutorials and product sales. This meets our client’s
needs across the country of ‘where to find what’ in a timely
manner. As a registered client on the Colour Basis site, each
member receives quarterly e-letters with beauty tips for the
season, discount codes and information on other appearance
challenges geared specifically for on camera talent.
www.colourbasis.com

12. Company History
Colour Basis was founded by Christi Schreiber in 2005
after working in the TV and film business as an actress,
model, stylist and professional artist for almost two
decades. She was approached by Sandra Connell,
President of Talent Dynamics, to work as an independent
consultant with their
clientele on hair, makeup, grooming
and wardrobe. Christi expanded the
level of service offered through
Colour Basis by designing a makeup
line and carrying products specifically
to meet the demanding needs of her
clientele. Christi Schreiber
President

13. Contact Information
WWW.COLOURBASIS.COM
Office number 817.992.9820
Christi Schreiber, President
christi@colourbasis.com
Sales, info@colourbasis.com