Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

AIPMM Certificate

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

1 de 18 Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Similares a AIPMM Certificate (20)

Anuncio

Más reciente (20)

Anuncio

AIPMM Certificate

  1. 1. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • AIPMM – Association of International Product Marketing and Management • AIPMM is the hub of All things Product Management
  2. 2. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • AIPMM offers product management and marketing courses and certifications to drive growth and innovation within technology-based business
  3. 3. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  4. 4. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Fortune’s Most Admired Companies Rank Company Industry Rank Industry 1 Apple 1 Computers 2 Google 1 Internet Services & Retailing 3 Amazon 2 Internet Services & Retailing 4 Coca-Cola 1 Beverages 5 Starbucks 1 Food Services 6 IBM 1 IT Services 7 Southwest Airlines 1 Airlines 8 Berkshire Hathaway 1 Property & Casualty 9 Walt Disney 1 Entertainment 10 FedEx 1 Delivery
  5. 5. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Organizational function that manages products across their lifecycle1 • Proactive planning of products2 • Aligns cross-functional teams to create and support products3
  6. 6. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience A.Maximize revenue B.Lead product development activities C.Reduce development cost D.Maximize profit E.Deliver high quality
  7. 7. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  8. 8. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  9. 9. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  10. 10. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience PRODUCT MANAGE MENT SALES FINANCE CUSTOMER SERVICE OPERATION S ENGINERIN G/MANUFA CTURING RESEARCH DEVELOPME NT LEGAL MARKETING
  11. 11. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Central point of communication • Manage product lifecycle • Gather requirements • Guide development • Maintain product roadmap
  12. 12. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Customer Business Product (Value) Market Scope Schedule Project (Quality) Cost
  13. 13. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Functional Manager Externally Focused Strategic Internally Focused Tactical
  14. 14. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Maximize Opportunity Minimize Risk
  15. 15. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Quality Value
  16. 16. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Product Management guides critical decision1 • Process reduces time to market2 • Function and process minimize product risk3 • Function and process maximize value4 • Critical function for companies seeking to grow5
  17. 17. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  18. 18. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Clients List

×