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Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• AIPMM – Association of International
Product ...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• AIPMM offers product management
and marketing...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Fortune’s Most Admired Companies
Rank Company I...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Organizational function that manages
products...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
A.Maximize revenue
B.Lead product development a...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
PRODUCT
MANAGE
MENT
SALES
FINANCE
CUSTOMER
SERV...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Central point of communication
• Manage produ...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Customer
Business
Product
(Value)
Market
Scope
...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Functional
Manager
Externally
Focused
Strategic...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Maximize
Opportunity
Minimize
Risk
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Quality
Value
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
• Product Management guides critical decision1
...
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Consistent Quality | Customer Intimacy | Competitive Pricing |
Convenience
Clients List
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AIPMM Certificate

  1. 1. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • AIPMM – Association of International Product Marketing and Management • AIPMM is the hub of All things Product Management
  2. 2. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • AIPMM offers product management and marketing courses and certifications to drive growth and innovation within technology-based business
  3. 3. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  4. 4. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Fortune’s Most Admired Companies Rank Company Industry Rank Industry 1 Apple 1 Computers 2 Google 1 Internet Services & Retailing 3 Amazon 2 Internet Services & Retailing 4 Coca-Cola 1 Beverages 5 Starbucks 1 Food Services 6 IBM 1 IT Services 7 Southwest Airlines 1 Airlines 8 Berkshire Hathaway 1 Property & Casualty 9 Walt Disney 1 Entertainment 10 FedEx 1 Delivery
  5. 5. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Organizational function that manages products across their lifecycle1 • Proactive planning of products2 • Aligns cross-functional teams to create and support products3
  6. 6. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience A.Maximize revenue B.Lead product development activities C.Reduce development cost D.Maximize profit E.Deliver high quality
  7. 7. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  8. 8. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  9. 9. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  10. 10. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience PRODUCT MANAGE MENT SALES FINANCE CUSTOMER SERVICE OPERATION S ENGINERIN G/MANUFA CTURING RESEARCH DEVELOPME NT LEGAL MARKETING
  11. 11. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Central point of communication • Manage product lifecycle • Gather requirements • Guide development • Maintain product roadmap
  12. 12. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Customer Business Product (Value) Market Scope Schedule Project (Quality) Cost
  13. 13. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Functional Manager Externally Focused Strategic Internally Focused Tactical
  14. 14. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Maximize Opportunity Minimize Risk
  15. 15. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Quality Value
  16. 16. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience • Product Management guides critical decision1 • Process reduces time to market2 • Function and process minimize product risk3 • Function and process maximize value4 • Critical function for companies seeking to grow5
  17. 17. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience
  18. 18. Consistent Quality | Customer Intimacy | Competitive Pricing | Convenience Clients List

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