Have you been puzzling over Content Marketing? Here is a straight definition of Content Marketing.

1. WHAT
THE HECK IS
CONTENT
MARKETING?
The straight definition!
Comezzo Marketing Technology Pvt. Ltd.
www.comezzo.com

2. of B2B marketers use content
marketing"
less than traditional marketing
costs"
generates about 3 times as many leads than
traditional marketing"
of consumer's buying decisions are
influenced by custom content”
of marketers who blog see positive ROI
from their inbound marketing"
INDUSTRY REPORTS
CONTENT
MARKETING
BUZZ
93%
62%
3X
82%
61%
02

3. WHAT IS
CONTENT
MARKETING?
"Content Marketing is an approach where brands
leverage the power of, RELEVANT, USEFUL
& CUSTOMER-CENTRIC CONTENT coupled with
extensive DISTRIBUTION to the right audience
for growth of their Brand and Business"
Great + useful + relevant content
Great distribution, outreach
Engaged &
converting
users
03

4. THE GREAT
CONTENT
Addresses CONSUMER NEEDS
(meeting buying objectives & make WELL
INFORMED BUYING DECISIONS)
A bridge between the BRAND and CONSUMER
across common conversation points
Enabling content and not a loud sales
Consists of IMAGES, ARTICLES, STORIES,
VIDEOS, INFOGRAPHICS and more
04

5. CONTENT
MARKETING
OBJECTIVES
Content Marketing is effective across
all phases of consumer buying cycle
and can serve multiple objectives
across lifecycle of customer’s
relationship with the BRAND.
BRAND
CUSTOMER
RELATIONSHIP
New
Acquisitions
Brand
Promotion
Top-of-mind
Brand Recall
Engaging
Customers
Drive Referral
for Content
Thought
Leadership
05

6. HOW
IT
HELPS
BRAND?
An efficient content marketing practice can
have many advantages for Brands as follows:
It makes the brand participate in discovery of potential
consumers and generates context specific awareness of
Brands to a wider audience
It presents the Brand as a well-wisher and thought leader
in respective space and enhance equity of respective brand
It engages (potential) customers of Brand, strengthens its
positioning as a leader in the space and evolve them into
various stages of lifecycle and consumption
An effective content marketing practice with right call to
actions and analytics can create highly evolved funnel of
conversion from potential to real customers of brands and
enhance repeat consumption
06

7. TO DISCUSS YOUR
CONTENT MARKETING STRATEGY,
TALK TO US. NOW!
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Helping brands to lead with content