How community engine helps small business connect, communicate and transact online.

1. “We need to ensure that [the internet]
is a fair place and does not become a
place where big business can use their
power to unfairly dominate sales.”
~ Council for Small Business Organisations Australia (COSBOA)
Monday, 20 August 2012

2. 36%
64% of Australian
small businesses
still don’t have a website
Source: MYOB Insights
Monday, 20 August 2012

3. Online retail expenditure
$30b
$33b $37b
Yet Aussies are
$27b
spending more
than ever online.
2010 2011 2012 2013
Source: Forrester Research
Monday, 20 August 2012

4. 62% of the
population use social
media...
...while only 27%
of small businesses
Source: Sensis, May 2012 use it to talk to them.
Monday, 20 August 2012

5. BUT, traditional social networks are primarily for private use
Connect with Family / Friends 94%
Connect with Business
22%
0 25 50 75 100
Source: Sensis May 2012
Monday, 20 August 2012

6. community engine is the
social marketplace,
where businesses and their
customers
connect, communicate and
transact online.
Monday, 20 August 2012

7. Small business marketing online -
what do you really get out of it?
Monday, 20 August 2012

8. Social group The social marketplace:
Advertising Media eCommerce buying
Attention
Relationships
Paying Customers
Monday, 20 August 2012

9. Stuff I like Things I buy
Recommendations,
(not advertising)
power the social
Stuff that
marketplace.
'people like me' like
and buy
Monday, 20 August 2012

10. CONNECT
Manage customers / contacts
Invite existing and new
customers to keep in touch
Get recommended to relevant
new customers
Monday, 20 August 2012

11. COMMUNICATE
Communicate regularly with
customers to increase retention
and repeat business
Manage contacts easily from your
business profile
Post news, offers, notices, events
and photos to keep your customers
informed and engaged
Monday, 20 August 2012

12. TRANSACT
Create and sell offers,
memberships
Offers are recommended to
relevant potential customers
No fees until you transact
Monday, 20 August 2012

13. Channel Partnership program
✓ Increase your membership
offering to existing members
✓ Grow the membership of your
chamber or industry association
✓ Be the champion of e-commerce
and online marketing for your
members
Monday, 20 August 2012

14. Channel Partnership program
Your members receive:
✓ Exclusive member incentives on
communityengine.com.au
✓ Social commerce workshops for
members
✓ Prioritised member access and support
Monday, 20 August 2012

15. Visit communityengine.com.au
Email smallbusiness@communityengine.com
Call 1300 266 686
Monday, 20 August 2012