Más contenido relacionado
Similar a Growth Hacking Workshop @ APPM's Marketing Marathon 2016 (20)
Growth Hacking Workshop @ APPM's Marketing Marathon 2016
- 1. © comOn
PS: I love you.
The Growth Hacking Mindset
APPM Marketing Marathon 2016
- 5. © comOn
Committed to marketing?
Get ready to be committed
to technology, content,
trends, behaviours and
everything you can get
your hands on.
- 6. © comOn
Committed to marketing?
Get ready to be committed
to technology, content,
trends, behaviors and
everything you can get
your hands on.
- 9. © comOn
“PS: I love you. Get your free e-‐mail at Hotmail”
Reached 1 million users in 6 months.
- 11. © comOn
Internet users in December 1997 – 70 million
User share in December 1997 – 17,14%
Source: IDC, Internet World Stats.
- 13. © comOn
If Hotmail made it today...
In December 2014
– 527 million
– 7.3% of the world’s population
In 18 months.
- 18. © comOn
The #1 word that the English
language wished it had?
Source: Cracked.com
- 19. © comOn
The #1 word that the English
language wished it had?
Desenrascanço.
Source: Cracked.com
- 26. © comOn
“In the absence of big budgets,
startups learned how to hack the
system to build their companies.”
Micah Baldwin, Founder, GRAPHIC.LY
- 35. © comOn
Everybody has to be
very creative to grow.
But startups are faster and leaner
than established companies.
- 36. © comOn
“You never stop as a growth hacker.
Facebook still has a growth team and
they have a billion users.”
Blake Commagere, Founder, Mediaspike
- 38. © comOn
But tips and tricks on their own fall short.
We need to make them our own.
- 44. © comOn
Appsumo -‐ Giveaways
After 25 giveaways, Appsumo got 528k subscribes and generated 886k USD in revenue.
- 45. © comOn
Postcron – Incentives for reviews
In 5 months Postcron went from 150.000 to 2.000.000 accounts. /
- 46. © comOn
Airbnb – Personalised referral programs
Through referrals, Airbnb increased reservations by more than 25%
- 47. © comOn
Dropbox – K.I.S.S.
Dropbox increased installations by 250% with a simple referral program
- 52. © comOn
Going old school -‐ SMS
SMS -‐ 99% open rate and 19% click rate
Email -‐ 22% open rate and 4% click rate
- 56. © comOn
Committed to marketing?
Get ready to be committed
to technology, content,
trends, behaviors and
everything you can get
your hands on.
- 58. © comOn
Hashjacking
How to blog relevant content
Gain prospects from Twitter
Attract users with the right triggers
Integrate with popular platforms
- 63. © comOn
Why: Front facing cameras
Technology: Smartphone
Content: Users
Trend: Take pictures
Behavior: Post on social media
Won’t work today.
- 73. © comOn
Case 2: Sports Events.
(Also known as “that’s great, but nothing like that would be possible in Portugal”.)
- 77. © comOn
The right time and context…
Until Benfica was down by three.
(Yes, I know that this weekend wasn’t that great either.)