Presented at Microsoft's 'Ativar Portugal' conference.

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PS: I love you.

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Launched in July 1996.
(feeling old?)

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“PS: I love you. Get your free e-mail at Hotmail”
Reached 1 million users in 6 months.

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They got loved back.

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Internet users in December 1997 – 70 million
User share in December 1997 – 17,14%
Source: IDC, Internet World Stats.

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If Hotmail made it today...
In December 2014
– 527 million
– 7.3% of the world’s population
In 18 months.

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With a signature.

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SAY REMARKABLE…
ONE MORE TIME!

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Love helps growth.

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Love helps all the time.
Having ideas.
Starting a company.
Selling our vision.

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Even before “Growth Hacking”
became a buzzword.

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The world sucks for startups.

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Limited resources.
Little marketing experience.
No brand equity.
Extreme uncertainty.
Fierce competition.

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Competitors
look
like
giants.

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Self-centered.
Style over substance.
Expensive.
Buy users.
Slow.

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Airbnb
Uber
Netflix
Examples
Hotels
Taxis
Blockbuster
VS

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Shared goals.

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We fight for the same love.

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To win, we need love to come our way.

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Because user’s love means
traffic, engagement, purchases,
loyalty, referrals.

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Shared troubles.

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Success*
Read something
Have an idea
MVP
Launch
Overnight success
*as they say it happens

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Read
something
Have
an idea
MVP
Launch
Network
Work like crazy
Fail a lot
Life happens
Fail again
Overnight success
(to everyone not watching)
Success*
*what really looks like

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AAARRR aka Pirate Metrics, By Dave Mcclure
Acquisition
Activation
Retention
Revenue
Referral

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AAARRR aka Pirate Metrics, By Dave Mcclure
Acquisition
Activation
Retention
Revenue
Referral
X
-10x
-10x
-10x
Y

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AAARRR aka Pirate Metrics, By Dave Mcclure
Pick up lines
First date
Dating
Married
Kids
Acquisition
Activation
Retention
Revenue
Referral

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Everybody has to be
very creative to grow.
But startups are faster and leaner
than established companies.

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“You never stop as a growth hacker.
Facebook still has a growth team and
they have a billion users.”
Blake Commagere, Founder, Mediaspike

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“In the absence of big budgets,
startups learned how to hack the
system to build their companies.”
Micah Baldwin, Founder, GRAPHIC.LY

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“Growth Hacking is more of a
mindset than a toolkit”
Aaron Ginn, Head of Growth, Stumbleupon

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Creative
Engineering &
Automation
Data Analytics
& Testing
Growth Hacking.

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But tips and tricks on their own fall short.
We need to make them our own.

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Growth hacking can become
what it’s not supposed to be.
A “box”.

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Zeitgeist
What we do
well
The right time
and context
The creativity engine
Killer ideas.

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Killer ideas get you to the next zero.
From 10,000 to 100,000 to 1,000,000.

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Cases.

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1. Nobody watches TV anymore.

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Cases.

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What we do well: Video and
crazy ideas.

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Zeitgeist: Fail videos.

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The right time and context…

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Results?

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2. There’s nothing new in sponsorship.

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What we do well: Video, promo
and activation and crazy ideas.

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Zeitgeist: Soccer. It’s
Portugal…

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The right time and context…
Until Benfica was down by three.

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Results?

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Make it your own.
Hack everything you can find.

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Without love,
there's no sustainable growth.
Having ideas.
Starting a company.
Selling our vision.

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PS: I love you.

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PS: We love you.

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PS: We love you.
Only black and purple capsules please.

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Let’s go get that next zero.