Presented at Microsoft's 'Ativar Portugal' conference.

1. Better employee engagement, recognition and motivation.

2. Forget everything you know
about motivation

3. In WWII a football was the trigger for
soldiers to get pass the next trench

4. Little things boost your
motivation

5. Little things boost your
happiness

6. We are social animals

7. We all live for the applause

8. Employee (dis)engagement costs 350$ Billion/year due to 33% less income.
U.S. Department of Labor, Bureau of Labor Statistics
A number to remember…

9. Guess what?
There’s an app for that.

10. Think of a social app for your team to share
recognition for a job well done

11. How does it work?
select a coworker

12. How does it work?
select a badge

13. How does it work?
add a comment

14. How does it work?
public recognition

15. Manage & Customize
team’s activity leaderbords & rankings customizable badges

16. SaaS subscription business model
Less than $1 per user per month.
It costs less than a latte!

17. Results & Awards
Dublin, November 2015Internal Communication
Silver Award 2014
2015 Tech Startup 10 winner

18. How did we grow?

19. Identity
We know
who we are
We know
who we are NOT
Purely recognition app
Fun approach
Light and easy to use
NOT HRM system
NOT formal
NOT complex

20. Low budget for marketing.

21. Small team*
Rui Gouveia
Founder and CEO
Filipe Gonçalves
Sales Executive
Guilherme Duarte
Product Manager
João Pereira
Full Stack Developer
Afonso Cruz
Designer
* but focused, creative and motivated.

22. GROWTH HACKING

23. Awareness
Trials
Engagement
Revenue

24. Twitter hacks

25. #DontTryToHard
#DontSpam
#BeSelective
#Hashjacking
+19% tweet engagement than regular tweets with no timing and
context

26. Search for relevant
#hashtags in your industry.
Search for what your
influencers are using.
#UseIndustryHashtags
Find accounts that are linked to those keywords and hashtags

27. +115% increase in Twitter followers in just 4 days!!!
Spread the love and get love in return

28. Don’t be a Dick

29. Comic strip content marketing
Big costs
Need to be recurrent

30. Infographics

31. Easy to digest
Big chance of going viral
Eye candy for influencers
Infographic content marketing
50+ shares
Double conversion rate from referrals

32. SEO

33. Stalk your competition
www.spyfu.com
www.cyfe.com
Use Google Trends and keyword planner
Combine and test.

34. SEO for the win
Stand out from your competition
Filter the quality of your traffic even more

35. Influencers

36. Influencer marketing
Don’t reinvent the wheel.

37. Be Mr. Robot. Kind of…
It’s not stalking. It’s hustling.
www.makesmail.com
www.rapportive.com

38. Subject: Employee engagement? There’s an app for that
1st Round
Same subject.
Same email.

39. 0
10
20
30
40
50
60
70
80
90
Sent Replies Negative Positive
1st Round - Results
2% reply rate
0% positive feedback

40. 2st Round
0% reply rate

41. Same influencer list was segmented in four groups,
according to their interest and publications:
Possible advisors
Asking for an interview
Guest Post
Just asking for feedback
3st Round (after months licking wounds)
Get to know them.

42. Advisors
Interviews
3st Round - personalization
Make them feel unique.

43. 3st Round – keep it simple
Shorter emails.
Informal.
Clear call to action at the end.
Advisors
Interviews

44. 12 Interviews
6 calls with possible advisors
0
10
20
30
40
50
60
Sent Replies Negative Positive
3st Round - results
34% reply rate
87% positive feedback

45. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Before After
Replies and Feedback
Replies Positive
2%
0%
34%
87%
Personalization
Actionable
Segmentation
Timing
Ego massage

46. PR Buzz

47. National buzz – Before Web Summit
Nobody cared

48. National buzz – After Web Summit
Don’t be afraid to brag

49. Awareness
Trials
Engagement
Revenue

50. A/B Testing

51. Original
Focused on solution only
Variation
Focused on problem and solution
Devil is in the details
70% increase on conversion rate

52. Awareness
Trials
Engagement
Revenue

53. User journey

54. 48H
ACTIVOU
Estímulos:
We do it for you
Walkthrough
24HREGISTO
NÃO ACTIVOU
Estímulos:
We do it for you
Walkthrough
WELLCOME
NÃO ACTIVOU
Estímulos:
Fun e sentiment de culpa
ACTIVOU
Estímulos:
Comercial com urgência
7 DIAS 14 DIAS
AMBOS
Estímulos:
Did you know?
Features/Freebies
Trial mid way
NÃO ACTIVOU
Estímulos:
More time?
Why did you leave us?!?!
ACTIVOU
Estímulos:
Caso a caso
Comercial e feedback
MANUAL
AUTO
Timing is everything
Automate but know when to get personal
CEO emails are better than Sales Executive emails

55. Drive your users
Video tutorials are better than instruction manuals

56. Users love shortcuts
Show value from first interaction
Create team
Invites users
Wait…
User registers
App is ready to
use
Create team
Adds users
App is ready to
use
Old New

57. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Before After
Account Activation Rate
30%
50%

58. Awareness
Trials
Engagement
Revenue

59. Listen to your users

60. * Asked 90% of
people who met us
at Web Summit
Listen to your users
It was on our roadmap for the future.
Now, It’s now our top priority.
Do you have Slack
integration? *

61. Other pieces of the puzzle

62. Enlist your startup in all startup directories
out there.
Apply to all events and startup competitions.

63. “SPAM” comment section.
Be that guy that answers on Quora saying
your app is the best.
Suck up to influencers on their articles and
leave your link there just in case.

64. Use all changes, new features, pricing, etc, as
pretext to talk to your users or leads.

65. Sometimes, feedback is better than money.
We offer Tap My Back premium accounts to
startups up to 5 employees in return for
feedback.

66. Offer them freebies: Star Was Badges

67. Grey hat hacking

68. 20% of our website website subscriptions were being
lost when compared to our Mailchimp list.
Cause: Confirmation email was being ignored
Reasons:
• Spam folder
• Promotions Gmail tab
• People are lazy
• People are dumb
Double OPT-IN sucks
But, unfortunately it’s a best practice…

69. BEST PRACTICES
ARE FOR PUSSIES
DUPLO OPT-IN

70. And because every day is a good day for
growth hacking…
Old Chinese saying
“
”

71. Create your team by the end of
the week and we’ll offer you
30% discount
Create your team at www.tapmyback.com
Send us an email to hello@tapmyback.com

72. You’ve just been hacked.
Press F1 to resume.

73. Thank you.