Charlie Hiscocks: Our Journey Towards Getting Digital
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Charlie Hiscocks: Our Journey Towards Getting Digital
- 1. Our journey towards ‘getting digital’ Charlie Hiscocks Group Director for Integrated Activation SABMiller plc 19.09.11
- 3. Footsie top 20, $28billion revenues, 70,000 employees, selling in 75+countries
- 21. From “digital strategy ” To strategy for “winning in a digitally enabled world”
- 22. Winning in a digitally-enabled world
- 23. Winning in a digitally-enabled world Culture
- 24. Winning in a digitally-enabled world Culture Technical standards/platforms
- 25. Winning in a digitally-enabled world Culture Education Technical standards/platforms
- 26. Winning in a digitally-enabled world Culture Education Technical standards/platforms Recognition and sharing
- 29. Driver wanted
Notas del editor
- Windier. Harder. Rockier
- PILSEN CALLAO PERU. A country where we have a wonderful brand called Pilsen Callao , whose positioning is “true beer , true friendship “ , and whose creative idea is “friends reunited since 1884”. Their idea last year was to create a national event around “friends day” and digitally enabled media played a significant part in getting gthis up and running … take a look at this short video
- CHICAS AGUILA GIRLS: Phase I- National brand campaign to select the Aguila Girls was created, using digital platforms to act as the mechanism for consumers to meet the candidates & then vote for their favourite candidate to be selected. Launch results: 300 000 visits in 1 month with 5min spent on site, 64 000 votes, 402 000 YouTube videos viewed, 102 000 followers, Latest results: More than 390 000 fans, 25% increase in Twitter followers (2518 followers) www.chicasaguila.com
- GAMBRINUS CZECH REPUBLIC hub. Ample reason to return to site with engagement opportunities whilst there. Ecommerce, CRM sign-up and social media interaction very good. encouraged. Hyperlink: http://www.gambrinus.cz/
- 111 077 Facebook fans to date. Hyperlinked: http://www.thecoolestjob.com/home.php
- GROLSH ROMANIA: Can design crowdsourcing campaign
- From digital marketing to marketing in a digitally-enabled world