2. About CompeteCompete connects the dots from online insights to marketing ROI Increase online and offline marketing effectiveness based on online behaviors and survey responses from millions of consumers Largest integrated online consumer behavior and survey panel in the industry Expertise in the automotive, consumer goods, financial services, media, mobile, online, retail, telecom and travel markets Advertising and promotion effectiveness Shopper quality and brand consideration Website effectiveness Segmentation and targeting Search marketing performance Customer satisfaction and loyalty Competitive tracking and benchmarking 2
6. 38% of Smartphone Owners say that anIntegrated Apps Store is a must have Consumers are flocking to the app stores 26% of Android Owners and 31% of iPhone Owners have visited an app store at least 11x in the past 3 months
7. Selective About Choice of Downloads 37%download zero apps a month 43%download just 1-3 apps a month 80% say most or all apps were free 26% of apps are used just 1x (source: Localytics)
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10. Of those… 47% recall in app advertising 40% recall an ad in the browser 26% received an ad via SMS 21% got a location based coupon via SMS 19%received a coupon via email that they could redeem w/o printing 34%of Smartphone Owners recall seeing mobile advertising
11. 17% use a coupon that was received 15% used search to get more information about the product 14% look online for more information about the product 10% consider buying the product 9%talked to a friend, family member or colleague about the product 38%of those exposed take some sort of action following exposure
12. Danielle Nohe Director, Technology and Entertainment Twitter: @danielleanohe dnohe@compete.com Office: 617.933.5696 Mobile: 617.694.0456
Notas del editor
Green line represents: monthly unique visitor count of consumers looking at Android devices on the Carrier sitesBlue line represents: monthly unique visitor count to apple.com/iphone
MI12: How often do you perform each of the following activities on your smartphone?
MI13. Do you typically perform each of these activities using an application or using your smartphone’s mobile Internet browser?
Question: To the best of your recollection, what types of applications have you downloaded on your smartphone?
Question: When using your mobile phone, have you seen any forms of mobile advertising?Question: Which of the following types of mobile advertising have you noticed, if any, in the past 6 months?
Question: Which of the following actions have you taken, if any, in response to mobile advertising you have been exposed to in the past 6 months?