2. Lycor Networks is planning to build
hundreds of online learning courses, virtual
communities and social networking sites
designed to meet the needs and interests
of seniors.
55Connect
2
3. These highly organized courses will help
students to understand retirement
planning, manage a disease or condition,
enjoy a hobby or master their
smartphones, all in an easy to use
environment
55Connect
3
4. Seniors then connect with fellow
classmates outside the classroom through
exclusive, invitation-only social networking
sites and communities
55Connect
4
5. 55Connect’s unique process develops
numerous pre-qualified leads from a well-
defined market of highly motivated,
knowledgeable students who share
common interests
7. Seniors’ use of the Internet continues to
rise sharply each year
Once online, seniors make the Internet a
regular part of their lives
8. One in three online seniors use social
networking sites
Active Baby Boomers routinely (and
enthusiastically) embrace social media
such as Facebook, Google+, YouTube and
LinkedIn
Email and social media are quickly
becoming the dominant methods for
seniors to exchange information
10. Corporate America has been slow to target
the senior market
Among adults 65 and older with high
speed connections, 72% say they use the
Internet daily
Among ages 50-64, the use percentage is
77%
11. The senior market is larger than the
African-American and Hispanic market
segments combined
Seniors control 70% of the disposable
income in the U.S.
Age 55+ households spend more than $7
billion online annually
13. Lycor Networks and its associated
companies have worked for many years to
develop organized, highly focused,
content-rich communities
Team members have years of experience
in data analysis, topic driven research,
product development, computer
architecture, databases and enterprise
software
14. We know how to grow small business
startups into successful companies
15. Through its e*health Networks enterprise,
the Lycor team designed and installed
HIPAA education and training programs for
Delta Dental Plan of California
E*health developed a solution that
combines dynamic, interactive multimedia
training with compliance tracking
16. E*health also developed multimedia
portals for other divisions of Delta Dental,
including Delta Dental Voluntary Plans—
AARP and Delta Dental Federal Services
E*health designed a series of enriched
multimedia programs to help employees to
acquire necessary competencies at Pacific
Life and Annuity company
17. Lycor is now actively seeking funds to
complete the development of a senior-
based university of online learning
programs and virtual Internet communities
called 55Connect
18. The Internet is not just for the young
anymore and 55Connect content
communities will address this robust
market niche
Lycor clearly recognizes that “online
seniors” are one of the last opportunities to
strongly enter a clearly defined Internet
market segment that is under-represented
by competitors
19. Companies understand that the best sales
approach is to connect with a potential
client who recognizes a need, already
thoroughly understands their product and
wants what their business has to offer
55Connect can help nurture this
relationship
20. Lycor Networks has found an effective way
to help businesses grow, increase their
ROI, and find knowledgeable, highly
motivated clients for their products or
services