1. Ethics
“If you don’t live it, you don’t
believe it”
Presented by
ServiceMaster Lakeshore

2. Welcome!
• Get to know you!
– Name
– Where you work
– What you do
– Favorite part of your job
– Favorite Movie

3. Get To Know Each Other
– Find someone in the room you don’t know and
• Share something others would not know
about you.
– Find someone else in the room you don’t know &
• Share someplace in the world you would like
to visit.

4. Page 4
•What IS Ethics?
•From La Sierra University…

5. “If you don’t live it, you don’t believe
it.”
• Marion Wade, Founder of ServiceMaster
– He sold insurance at one point
– Started a moth-proofing company
– Started ServiceMaster in 1954
• Service The Master
– Came up with Corporate Objectives in 1973

6. • Treat your employees how you want
them to treat your customers.

7. ServiceMaster Corporate Objectives
• To honor God in all we do
• To help people develop
• To pursue excellence
• To grow profitably

8. Activity!

10. • Public unethical situations

13. •Define Ponzi Scheme Wikipedia 
•A Ponzi scheme is a fraudulent investment operation
that pays returns to separate investors, not from any
actual profit earned by the organization, but from their
own money or money paid by subsequent investors.
The Ponzi scheme usually entices new investors by
offering returns other investments cannot guarantee, in
the form of short-term returns that are either
abnormally high or unusually consistent. The
perpetuation of the returns that a Ponzi scheme
advertises and pays requires an ever-increasing flow of
money from investors to keep the scheme going.

17. •Response Commercial

18. What’s the big deal?
• “The average college student has accepted
the premise that everything is relative. There
is no truth or reference point and in such an
environment, he concludes that there is no
search for truth, and therefore no real
education. Thus the gradual closing of the
mind.”
- Allan Bloom-”The Closing of the American Mind”

19. What’s the big deal?
• “America is in the midst of a culture war
that has had and will continue to have
reverberations not only within public
policy but within the lives of ordinary
Americans everywhere.”
James Hunter-”Culture Wars”
•“Whale Wars”

20. Session Goals:
• Identify reasons ethics are important
•Why are ethics important to you?

22. Session Goals:
• Identify reasons ethics are important
• Define Ethics/Values
• Describe Foundational & Situational Ethics
• Identify sources of ethical framework
• Practice method of decision making

23. Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions

24. “the unexamined life is not worth living”
Socrates
“It’s what you learn after you know it all that
counts”
Harry Truman
(tell that to your teenage kids  )

25. Socrates
“the unexamined life is not worth living”
“the Cannon and the Clock”

26. Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions
2. Role Modeling

27. Role Modeling
• It is important that we look at our ethical decisions
as a responsibility. As a human being, we create
personal depth when we make a decision about
what is right and what is wrong, and become
convicted to those beliefs. It builds our self esteem,
it helps establish us as role models for our children,
our peers, and others whom we touch.

28. Please Stand and Walk across the room
and talk to someone you have not yet met
• Name someone who influenced you who had
strong personal convictions.
What were those convictions?
How did that impact you?
Your opinion of that person?
Your trust of that person?

29. Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions
2. Role Modeling
3. Be Bold

30. True or False
• Having strongly held convictions that are
based on sound ethical principles allows us to
be bold about who we are and what we are
doing.
• Video
•Out-of-control Soccer Coach?

31. •“If you don’t stand for something, you’ll
fall for anything.”
Unknown
•Asch Experiment
•Asch Experiment Video

32. Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions
2. Role Modeling
3. Be Bold
4. Do Not Make Assumptions

33. Do Not Make Assumptions
• About the facts of an issue

34. Do Not Make Assumptions
• About the facts of an issue
• That the decision we make is right.

35. Do Not Make Assumptions
True or False
• In ethical decisions, you should never
assume there is one right or wrong
answer. Most answers have pros and
cons and they should be weighed.

36. Review- Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions
2. Role Modeling
3. Be Bold
4. Do Not Make Assumptions

37. A codified system of moral principles
determining the rightness and wrongness of
certain actions and goodness and badness of
the motives and ends of such actions.
Example: Medical Ethics,
Insurance Ethics
Ethics

38. Values
Ideals, customs, beliefs that arouse an
emotional response for or against them in a
given society or a given person
Example: He has conservative values.

39. Morals
• Personal sets of beliefs, values, and actions,
that guide you through right and wrong.

40. What is the relationship between
Ethics, Morals ,and Values?
• How are they similar?
• How do they differ?
• What is their relationship?

41. How they work…
Values
– Feelings, Instant Response to situation
– Embedded in our subconscious
Morals
– Guiding Behavior
– Helps you make a decision after initial response
Ethics
– The Lawyer
– Take a step back and justify your morals

42. Fork in the Road Example

43. Integrity
The ability to consistently put values and
ethics together in our decision-making
actions.
“If you don’t live it,
you don’t believe it.”
Marion E. Wade

44. Warren Buffett
• “It takes twenty years to build a reputation
and five minutes to lose it. If you think about
that, you will do things differently.”

45. Integrity
(ask someone you don’t know)
• Do you know someone who has integrity?
• Why Do you say that?
• Write down two indicators of integrity
according to your interview
• At your table write down the different
answers from the people at the talble

46. Foundational Ethics
Each Situation Dictated by a Moral/Ethical Framework….
Parental
Societal
Biblical
The Person
(With an Ethical
Framework)
The Situation The Response
-What is the “Right” Thing To Do
-What is The “Legal” Thing to Do
-What Honors God
-Honesty and Truth over Self
Preservation
-Sacrifice
-Honor
-Moral and Ethical Decision Making
The Framework Dictates the Response,
…….The Situation is Irrelevant

47. Situational Ethics
The Person
(Without an Ethical
Framework)
The Situation The Response
What’s Best for Me
Will I Get Caught
Will Anyone See
Everyone Does It
I’m not as Bad as
Others
Too Risky to Take a
Stand
Each Situation Dictates its own Response….
•There are no Absolutes
•Situations are Relative,
•The Self is the Highest Level of Moral/Ethical Authority

48. What is NOT ethics?
• Not the same as feelings
• Not Religion
• Not Following the Law
• Not Following Culturally Accepted Norms
• Not Science

49. Making Ethical Decisions
• Trained sensitivity to ethical issues
• Practiced method for exploring the ethical
aspects of a decision
• Practiced method to weigh the considerations
• Using a method is essential
• More difficult issues require discussion with
others.

50. Sources of Ethical Framework
• UtilitarianConsequentialism
• Deontology
• Virtue Ethics
• The Fairness or Justice Approach
• The Common Good Approach

51. Utlilitarian /Consequentialism
Approach
• Focused on Consequence of action
• Provides most good for the most people
• Does least harm
• Includes all who are affected
• Long and short term cost and benefit analysis
• Example: Train example

52. Deontology Approach
• Focused on Action itself
• Best protects and respects moral rights
• Based on Kant’s categorical imperative
“act only according to that maxim whereby you can, at the same time, will
that it should become universal law”
• Do not treat people as a means to an end
• Implies duty to respect others’ rights

53. Virtue Ethics
• Focused on person doing the action
• Actions consistent with ideal virtues
• Highest potential of character
• Values like truth and beauty
• Honesty, courage, compassion, generosity,
tolerance, love, fidelity, etc.
• Asks, “Is this action consistent with my acting
at my best?”

54. Fairness or Justice Approach
• All equals treated equally
• If humans are unequal, this is based on some
defensible standard
• Example: Higher pay for harder work or larger
contribution
• Zappo’s Video- http://youtu.be/tFyW5s_7ZWc

55. Common Good Approach
• Community Life is Good
• Interlocking Relationships in society
• Respect for all, especially the vulnerable
• Common conditions important to all
• Example: Laws, police and fire departments,
public recreational areas

56. Framework for Ethical Decision
Making
• Recognize an Ethical Issue
• Get the Facts
• Evaluate Alternative Actions from Various
Ethical Perspectives
• Make a Decision and Test it
• Act, Then Reflect on the Decision Later.

57. •Fool me once, shame on you.
•Fool me twice, shame on me.

58. Page 58Page 58
Albert Einstein
Definition of insanity:
doing the same thing over and over again,
and expecting different results.

59. Let’s Practice Together
• Case Study
– Shoplifting Video
• What is the Ethical Issue?
• What are the facts?
• Ethics Framework (s) used

60. Group Think-Case Studies
• Split up Room 2 teams
• Case will be read aloud
• A team will be assigned for or against
• Make a group decision
• Defend your decisions

61. Our Ethical Challenge
1. Develop Personal Depth Regarding
Convictions
2. Role Modeling
3. Be Bold
4. Do Not Make Assumptions

62. Session Goals:
• Identify reasons ethics are important
• Define Ethics/Values
• Describe Foundational & Situational
Ethics
• Identify sources of ethical framework
• Practice method of decision making

63. Thank you for attending and
participating in the Ethics Class
“If you don’t live it, you don’t
believe it”
Presented by
ServiceMaster of Lakeshore

64. Funny Cartoon

65. • Photo and Evaluations
• Thank you for coming!

66. •Helping a fallen person
• Stopping a dog thief
•Children on a leash