Estrategias BTL de Parques temáticos.

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Universidad Autónoma de Occidente

Diseño de Estrategias Publicitarias II Profesor Filip Ziolkowski

Marketing

PARQUES
TEMÁTICOS
Mónica Gutiérrez
Daniel García

DISNEY lAND
https://www.youtube.com/watch?v=Hd_2Y29_FLU

DISNEY lAND
Objetivo
Mostrar a las personas que todos
tienen un disney side.
Target
Familias con niños menores de 10 años,
personas que
culturalmente crecieron con cuentos de hadas.
son personas que les gusta divertirse en familia
o con
amigos.
Concepto
Disneyside

UNIVERSAL
VOLCANO BAY
https://youtu.be/SIFYT9RbY4Q

UNIVERSAL
VOLCANO BAY
Objetivo
Hacer que las personas vean lo facil
divertido y cómodo que es tener sus
tapu tapy para disfrutar del volcano
bay.
Target
Concepto
How to tapu tapu
Personas de 25 a 40 años, que buscan
pasar sus tiempo vacacional o aprovechar
algo de tiempo para disfrutar con sus
amigos y familia.

CARNIVAL
Objetivo
Informar de la apertura de un carnival
water works en las Bahamas.
Target
Concepto
Cruising year-round
from NYC
Hombres y mujeres de los 20 a los 50
ubicados en las zonas de las Bahamas.
son personas que buscan lugares
diferentes para divertirse con sus familias o
amigos.

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Estrategias BTL de Parques temáticos.

1. PARQUES TEMÁTICOS Mónica Gutiérrez Daniel García

2. DISNEY lAND https://www.youtube.com/watch?v=Hd_2Y29_FLU

3. DISNEY lAND Objetivo Mostrar a las personas que todos tienen un disney side. Target Familias con niños menores de 10 años, personas que culturalmente crecieron con cuentos de hadas. son personas que les gusta divertirse en familia o con amigos. Concepto Disneyside

4. UNIVERSAL VOLCANO BAY https://youtu.be/SIFYT9RbY4Q

5. UNIVERSAL VOLCANO BAY Objetivo Hacer que las personas vean lo facil divertido y cómodo que es tener sus tapu tapy para disfrutar del volcano bay. Target Concepto How to tapu tapu Personas de 25 a 40 años, que buscan pasar sus tiempo vacacional o aprovechar algo de tiempo para disfrutar con sus amigos y familia.

6. CARNIVAL

7. CARNIVAL Objetivo Informar de la apertura de un carnival water works en las Bahamas. Target Concepto Cruising year-round from NYC Hombres y mujeres de los 20 a los 50 ubicados en las zonas de las Bahamas. son personas que buscan lugares diferentes para divertirse con sus familias o amigos.

Estrategias BTL de Parques temáticos.

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