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Social Market Place
- 1. A Moment in Time “Through our scientific genius, we have made this world a neighborhood; now, through our moral and spiritual development we must make of it a brotherhood. In a real sense, we must learn to live together as brothers, or we will perish together as fools..” -Martin Luther King Jr
- 2. Poverty
- 3. Shared Value • Cost minus benefit
- 4. Nestle
- 5. Nike
- 7. Shared Value Measuring good… … first, how do I know if I am any good
- 8. Collecting Social Performance Data 1. Must make me better at what I do 2. Must fall out of my work 3. Must focus me on what is important… …The Other Bottom Line
- 9. Operations “Best practices” can be made modular and replicable. Operations and outcomes data should span multiple organizations. What is the most efficient AND effective way to feed, to employ, to house, to immunize, to educate, to eradicate, to build, to …
- 10. Oh, and… • There is no quantifiable unit of good • Really, none. • Love is not a commodity • But there is a massive amount of information…
- 11. The key is NOT to create demand… …but instead to discover value The focus is on the consumer… …not the producer
- 12. How is value discovered? Random Scale Free Centralized http://nmc.loyola.edu/intro/html/howwebworks.htm http://en.wikipedia.org/wiki/Scale_free_network
- 13. A Map of the Internet The Ultimate Scale Free Network http://www.cheswick.com/ches/map/gallery/wired.gif
- 14. What’s next…
- 15. But, I’m a “producer”. What about my “products”? How do consumers compare their choices? How do they choose what to consume? Or, most importantly… …how do I compete?
- 16. Remembering that we are talking about producing and measuring good… … The Social Market
- 17. Sanity / Comparability Meta-data is just as important as the data itself. There is no social market without comparability. The social market shows me not just what is produced but how it is defined.
- 18. Standards, Branding and Benchmarking The social market lists recognizable, clearly defined products enabling me to honestly and productively differentiate myself.
- 20. Imagine a Marketplace that facilitates intermediary and value add information services Funding by district for Education Health Poverty by District From the World Bank Poverty Mapping http://www.ccd.rpi.edu/Eglash/csdt/african/fractal/baila.html
- 22. Why is poverty bad? • Dissonance and angst (anger, pity, compassion…) • Inequality encourages extraction as opposed to participation • Economic participation creates healthy economies
- 24. No one organization can end poverty. I must collaborate to be Successful. In a social market, the incentives are aligned to end poverty. Ending poverty is valuable. I need to be the best to be successful. Being successful, means I produce valuable products. My products are recognizable, well defined social outcomes. A social market must facilitate the fungibility of those outcomes. Public Private Collaboration
- 25. Transparency Transparency provides the opportunity to democratize insight. I gain insight about my business and about the market as a whole. I make evidence based decisions that accelerate and amplify my social impact.
- 26. The Currency of a social market… Vitality …The strength of your connections Magnetism …The ability to be discovered Reputation
- 27. Emergence “Emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions” -Wikipedia
- 28. • Signal from Noise Emergence From PeterDraden.co.uk http://peterbraden.co.uk/article/chaosfern
- 29. A Ba-ila settlement in Zambia Ron Eglash http://www.ccd.rpi.edu/Eglash/csdt/african/fractal/baila.html
Notas del editor
- The image is the salesforce.com visual process manager.
- http://iris.thegiin.org A LOT of time money and talent over the last few years has gone in to building very good data meta-data for rigorously describing social outputs. Once we can collect outputs, then we can divine outcomes. Verifiable outcomes are marketable as products on social markets.
- B-Corporation is a bleeding edge organization. They have built GIIRS, the social rating agency for Social Investors, Social Investments, and Social Businesses. I not seen any organization that can compare in terms of building a system that will actually lead to fungibility and transactions.
- The image in the background is from NeXii.com which aims to be a transactional social market.
- The World Bank has opened a lot of data recently poverty mapping data down to very small (10,000) population sizes. http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTPOVERTY/EXTPA/0,,contentMDK:20219777~menuPK:462078~pagePK:148956~piPK:216618~theSitePK:430367,00.html
- Quotes: Brazil, dozens of studies trying to prove cash transfers are bad, New America Foundation direct cash transfers (can technology save foreign aid? Jamie Zimmerman) http://www.slate.com/id/2286244/ Inequality encourages extraction
- It is time to get rid of tired ass ideas like “coopetition” and “The Double Bottom Line” and recognize that ending poverty is preeminently valuable. We can only get there with the recognition that “social” value IS value. To respect financial markets, we harden ourselves and find some amoral calculus when we talk about currency but we are unable to find the courage to value love in usable, transactional, fungible sorts of way. Some how we think it sullies the idea. That said, what I propose is not religion nor, worse yet, spirituality, this is still economics. Social enterprise is the effort to repurpose the physics of markets without the ideology of capitalism. Markets have the horsepower we need to turn the boat. Time to hijack the boat and put love in the driver seat, transactional love.
- Screenshot comes from a demo I built using salesforce.com as an analytics engine for PPI data. You can watch a screencast here: http://screencast.com/t/LopY5mPpYl70. There is also a blog post about how to use salesforce as a reporting engine for MIFOS here: http://gokubi.com/archives/salesforce-com-as-free-bolt-on-analytics-engine-for-any-database-app