A company profile: how Conduit Communications uses online marketing to help our clients' grow their business, plus a look at our portfolio of work done for clients in healthcare, property, beauty and wellbeing

1. ONLINE MARKETING
FOR BUSINESS
PURE POWER

2. Image
CONDUIT COMMUNICATIONS
INTRODUCTION
With strong roots in traditional
marketing, Conduit
Communications uses the power
of online marketing to help our
clients build their business
faster.
BRAND BUILDING
ENGAGING NEW & OLD AUDIENCES
CONVERTING LEADS TO BUSINESS

3. WHY USE US?
1
BENEFIT FROM YEARS OF EXPERIENCE INCLUDING
KNOWLEDGE OF STRATEGIES THAT WORK FOR
OTHER BUSINESSES
3
CONSTANTLY TRACKING NEW
DEVELOPMENTS & TIPS IN MARKETING
STAFF TRAINED IN DESIGN, EMAIL MARKETING,
ONLINE MARKETING, COPYWRITING WITH
ONGOING TRAINING
4 ACCESS TO OTHER SERVICE SUPPLIERS SUCH AS
PRINTERS, PREMIUM GIFT SUPPLIERS,
TRANSLATORS, ETC
CONDUIT COMMUNICATIONS
2

4. STRATEGY TRAINING
& CONSULTING
ONLINE
MARKETING
DESIGN
Analysis and planning
CONDUIT COMMUNICATIONS
Branding, brochures
web design
online graphics, newsletters ++
Social media marketing,
online advertising (Facebook,
Adwords)
email marketing,
content management
and SEO
Private and open
workshops
private training
consulting
OUR CAPABILITIES

5. EVALUATE YOUR
MARKETING STRATEGY
CREATE A
MARKETING STRATEGY
IMPLEMENT YOUR
MARKETING OBJECTIVES
CONDUIT COMMUNICATIONS
1
2
3
SITUATION
ANALYSIS
(review, SWOT)
OBJECTIVES
(big plans)
STRATEGY
(how)
TACTICS
(tools)
CONTROL
(analytics)
ACTIONS
(who, when)
SOSTACTM
MARKETING MODEL
STRATEGY BASICS
“If you can’t measure it,
you can’t manage it.”

6. WHY – ONLINE MARKETING
ENGAGE, EMPOWER, ENTERTAIN
Engage with audiences using the many different media available to you, from
video through webinars to email marketing.
REACH FURTHER
Leverage your company’s resources and reach new audiences through
promotions, and organic reach.
TARGETING & RELEVANCE
Using keywords, interests, uploaded database matching, “lookalike”
audiences you can be more relevant than ever before
MEASURE & TRACK RESULTS
Achieve better results sooner
• A/B testing of email marketing subject lines
• Test concepts, images, offers
• Evaluate the quality of responses to determine the best on- and off line
marketing strategies
CONDUIT COMMUNICATIONS
1
2
3
4

7. HOW– ONLINE MARKETING
CONDUIT COMMUNICATIONS
ENGAGE
Social media, advertising
or search engines draw relevant
prospects
CONVERT
On-site strategies convert browsers to
followers
with social media sharing, following, or
signing up
for offers, news, events, downloads, etc
NURTURE
Develop relationship until trust,
understanding or the right time drives a sale
or referral
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2
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8. • Branding (image and tone of voice)
• Engaging and effective SEO websites
• Newsletters and invitations
• Powerpoint presentations
• Social media cover pages
• Images for posts on social media or on your blog
• Landing pages for events, competitions, sign up
• Advertising
• Downloadable brochures
• Event collateral
CONDUIT COMMUNICATIONS
ABOUT GRAPHIC DESIGN
ENGAGING
RELEVANT
CREDIBLE
CONSISTENT

9. CONDUIT COMMUNICATIONS
PORTFOLIO
Website
JLL
Proposals, guides,
Powerpoint presentations,
white papers and
invitations

10. CONDUIT COMMUNICATIONS
PORTFOLIO
Staff microsite/bog and EDM, driving staff
to microsite to “read more”
CSR annual sports event
Annual dinner design and collateral
JLL
Internal communications:
staff blog, email
newsletters, events, logo
design.
Logo design

11. CONDUIT COMMUNICATIONS
PORTFOLIO
HOLLYWOOD HAIR
Website, email newsletters, advertising campaigns
on Facebook and Adwords, Facebook
competitions, price lists, brochures, etc

12. CONDUIT COMMUNICATIONS
PORTFOLIO
RESORTIQUE
Branding, social media marketing

13. CONDUIT COMMUNICATIONS
PORTFOLIO
THE HENLEY GROUP
Email marketing – market updates
and invitations to talks and events.
Microsite – above right – serves as
resource hub
Promotional items
Event marketing –
support for events
including branded
prize rosettes and
branded wine
glass tags
Brochures and white papers –
downloadable and printed

14. CONDUIT COMMUNICATIONS
PORTFOLIO
AUTHENTIQUES
Facebook advertising,
email marketing and
downloadable PDF
brochure for sharing with
media, on other social
media platforms.

15. CONDUIT COMMUNICATIONS
PORTFOLIO
HEALTHCARE & WELLBEING
Annerley – The Midwives’ Clinic; The
Body Group, Youth Diabetes Action
(not shown: previous clients -
Sutherland Chan Clinical Massage,
Holistic Central)

16. CONDUIT COMMUNICATIONS
PORTFOLIO
PROPERTY/INTERIORS
Zekkei Properties website
CLESTRA International
newsletters (print and electronic)

17. Most importantly they have become an extended arm of my marcom team and I can rely on
her and her team for quality driven, creative projects.…
Jo Soo, Head of Marketing & Communications, JLL HK and Macau
They are always willing to take time to really listen, provide feed back, and make
suggestions.…you feel reassured and confident that you’ll be happy with the final outcome.
Jane Archibald, Director, KG Group (Kids’ Gallery, Star English Schools, Mills International
Preschools)
Katie has always understood our needs, and captured the right ideas to achieve always
outstanding work. I will definitely recommend Katie!
Paul Levy, Vice President International Sales and Marketing, CLESTRA HAUSERMAN
… the communication is excellent. I don’t have to repeat myself or explain things over and over,
in business time is money so someone that can quickly be on the same page is a great asset.
Ceri Silk, Owner & Founder Glow Spa
CONDUIT COMMUNICATIONS
WHAT OUR CLIENTS SAY

18. THANK YOU
The work shown is just a snapshot of what we do.
Please contact us to see how we can help you
reach new audiences, and nurture and
grow your current contact base.
CONDUIT COMMUNICATIONS
CALL 2858 6751
EMAIL katie@conduitcomms.com