3. http://www.conlinetraining.com/courses/digital-marketing-online-training/
SEO – Initial Check List:
Check the presence of Google analytics code in Head Section - while running PPC
URL Canonicalization issue - Redirect "non www" versions to "www" versions using
301- redirection.
Check for different versions of home page (like index, home, default, etc.) and
perform a 301 redirect to TLD.
Webmaster accounts in Google & Bing should be created.
Errors in the webmaster accounts should be cleared at the earliest.
Check for Robots.txt file - The robots file should be available on website.
Check for XML sitemap - create one with all the valid URLs of website.
HTML Sitemap should be made available on the website.
Check for presence of Custom 404 error page.
4. http://www.conlinetraining.com/courses/digital-marketing-online-training/
SEO – Initial Check List:
Submit XML sitemaps in the Webmasters & keep resubmitting it every week.
Set the geographic target in Google webmaster.
Check for Duplicate Title Tags & Meta Descriptions & write them uniquely.
Any Indexing Issues
Any Crawling Errors
HTML Validation
Internal Linking within the Content
Site Structure Analysis (Good/Bad)
Duplicate Content on website?
Google local listing presence
Blog Optimization Suggestions if any?
6. http://www.conlinetraining.com/courses/digital-marketing-online-training/
On-page Optimization
• Key Phrases Optimization
• Web Pages Optimized
• Max. Industry Vertical / City Names Optimized
• Title Tag / Meta Tag Optimization
• Home Page W3 Validation
• HTML Source code correction
• Image Optimization
• Hyperlink Optimization
• Heading (Hx) Tags Optimization
• Online Competitive Analysis
• XML Sitemap Creation to Google, Yahoo and Bing
• Canonical Tags
• Robots.txt
• SEO Friendly Content Creation (Home Page)
7. http://www.conlinetraining.com/courses/digital-marketing-online-training/
On-page Optimization cont..
• Canonicalization analysis
• Keyword Rich Article Writing and Publishing
• Quarterly content asset links or long form content assets
• Monthly content asset links or long form content assets
• Google+ business profile setup/optimization
• Mobile site optimization (if applicable)
• Information architecture audit
• Custom 404 error page setup
• Google data highlights
• Integration of blog w/ RSS
• Internal linking restructuring
• Link reclamation
• Link redirect audit
• Linkable content promotion
8. http://www.conlinetraining.com/courses/digital-marketing-online-training/
Off-page Optimization
• Search Engines Submission
• Local Directory Submission
• Free Directory Submission
• Universal SEO (Video, Maps, Images, News)
• Social Bookmarking
• Classified Listings
• Premium Listing on TradePortIndia.com
• Google Base Feeds
• Photo / Image Sharing
• Article Writing
• Article Submission
• Article Social Bookmarking
• Blog Creation and Postings
• Blog Directory Submission
11. http://www.conlinetraining.com/courses/digital-marketing-online-training/
SEO Research & Analysis
• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• Competitors Website Analysis
• SWOT Analysis of Website
• How to Choose Best Keywords
• Tools available for Keyword Research
• Website Design SEO Guidelines :
• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• XML Sitemap / URL List Sitemap