1. Green Networks:
The Backbone for Sustainability
Laura K. Ipsen
Senior Vice President, Global Policy and Government Affairs
Co-Chair, Cisco EcoBoard
Cisco Systems
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Public 1

2. Green Networks Vision
Make Every Connection
a Green Connection
Today: 1.25B Internet users*
1B+ connections
2012: 2.5B Internet users
5B+ connections
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Public
*Source: Internet Worlds Statistics, Nov 2007 2

3. Green Networks Vision
Service Provider
Make Every Connection a
Networks Green Connection
Mobile Enterprise MONITOR
Networks Networks
MANAGE
Broadband
Technology REDUCE
Home Sensor
Networks Networks
Small Business
Networks
Electricity Use in Offices
Appliances in Homes
Traffic Flows in Cities
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Cisco Public
Confidential 3

4. Green Networks: Becoming Part of the Solution
Make Every Connection a Green Connection
Electricity Use in Offices*
• More than 70% of electricity consumed in the United States
is used in office buildings.
• Lighting and office equipment account for almost 46% of an
MONITOR office building's energy use.
MANAGE Appliance Use in Homes*
• In the average home, 75% of the electricity used to power
REDUCE home electronics is consumed while the products are
turned off.
• High-tech electronics account for more than 13 percent of a
typical household energy budget. By 2020, it could be as
much as 25 percent.
Traffic Flows in Cities
• 25% of all air pollution comes from automobiles; the slower
traffic moves in a city, the greater the pollution in a city.
• 40% of the pollution in Beijing is caused by traffic congestion.**
• Boston commuters burn 63 million gallons of fuel each year
idling in traffic jams.
Sources: *U.S. Department All rights reserved. NovConfidential ** Inter Press Service News Agency, Feb 2007
Presentation_ID
© 2007 Cisco Systems, Inc.
of Energy, Cisco Cisco Public
2007. 4

5. The information/communications (ICT) industries account
for a small part of the world’s greenhouse gases.
It’s the Responsibility
of Every Industry to
be Greener…
The opportunity for ICT is to reduce our emissions while
disproportionately helping others to reduce theirs.
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Public 5

6. Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Public 6